Taco Bell

Question

This piglix contains articles or sub-piglix about Taco Bell

Answer 1

Taco Bell All-Star Legends and Celebrity Softball Game

The All-Star Legends and Celebrity Softball Game is an annual game that brings former Major League Baseball all-stars and celebrities together in a friendly exhibition. The game is played the day before the Home Run Derby. It has been sponsored by RadioShack and Taco Bell; since 2015, it has no sponsor.

The game started in 2001 in Seattle and is played at the site of that year's All-Star Game. It is broadcast on tape delay after the Home Run Derby on ESPN. The current broadcast team is Matt Danver and Eduardo Pérez.

From 2001 to 2006, the game used standard softball rules with a temporary wall [220 feet (67 m) from home plate] on the field. In 2007, the rules were changed. Instead of 7 innings, there are only 5 innings with everyone on the team batting, whether or not they are in the field. From 2008–2012, it is unknown how long the game lasted. Since 2013, six innings are played. In place of extra innings, a swing-off was introduced. If the teams were tied at the end of 6 innings, each team would pick a batter in each round. Whoever hits the most home runs in the 5 rounds will win; otherwise, teams play sudden-death rounds until one team homers.

The 2001 RadioShack Legends and Celebrity Softball Game was played on Sunday, July 8, 2001 at Safeco Field in Seattle, Washington. ESPN broadcast the game after the Home Run Derby. For this game the teams are named after specialty coffee drinks as a nod to the coffee industry in Seattle.

The 2002 Radioshack Legends and Celebrity Softball Game was played on Sunday, July 7, 2002 at Miller Park in Milwaukee, Wisconsin. ESPN broadcast the game after the Home Run Derby with commentators Dave O'Brien and Rick Sutcliffe. Managers Kenny Mayne and Harold Reynolds also provided on field reporting. Pitcher Dave Winfield had a no-hitter going until the bottom of the third inning when Dale Earnhardt Jr. broke it up with a lead off single. Harold Reynolds' Brew Crew won the game 7-4.

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Answer 2

Taco Bell Arena

Taco Bell Arena

Taco Bell Arena (originally BSU Pavilion) is a multi-purpose indoor arena in the western United States, on the campus of Boise State University in Boise, Idaho. The arena is located on the east end of campus, between West Campus Lane and César Chávez Circle, immediately northwest of Albertsons Stadium.

It is home to the Broncos basketball, wrestling, and gymnastics teams. Its current seating capacity is 14,480, for basketball. The elevation of its floor is approximately 2,700 feet (820 m) above sea level.

The venue is also used for concerts (capacity 13,390) and many community events, including trade shows (17,000 square feet (1,580 m²) of arena floor space plus 10,000 square feet (930 m²) in the auxiliary gym). It hosted a Davis Cup tennis match in 2013, a second-round tie between the U.S. and Serbia in April.

Long in the planning stages, ground was broken for the arena in February 1980, directly north of the Bronco Gymnasium (capacity 3,000). Construction displaced the tennis courts and the right field area of the baseball field, currently the site of the auxiliary gym on the west side of the arena. (photo - 1971)(photo - late 1970s) Eight tennis courts were rebuilt on the former baseball infield, (photo - mid 1980s) west of the arena. The baseball field was not rebuilt as BSU dropped baseball as a varsity sport following the 1980 season. During their final season, the Broncos played their home games at Borah Field (now Wigle Field) at Borah High School, four miles (6 km) west of campus.

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Answer 3

Taco Bell chihuahua

Gidget

Gidget (February 7, 1994 – July 21, 2009), nicknamed the "Taco Bell Chihuahua", was a popular advertising figure and mascot for the Taco Bell restaurant chain from 1997 to 2003. It was voiced by Carlos Alazraqui, and developed by TBWA. The Chihuahua is a breed commonly associated with Mexico, as are the tacos the restaurant serves.

At least two dogs were used as models in the commercials. The original dog cast for the lead role was named Dinky, but was replaced at the last minute by the director with the Chihuahua that was originally cast as the "girlfriend" named Gidget. Taco was another Chihuahua and was a stand-in for Gidget.

In September 1997, Taco Bell used the dog in one advertisement in the Northeastern United States. The advertising campaign began during a peak in the "Burger Wars," in which several fast food chains were engaged in large advertising campaigns against each other. The dog (sometimes depicted as a Mexican revolutionary wearing a beret or as a bandido wearing a sombrero) was made to speak through special effects. Her advertising catchphrase was "¡Yo quiero Taco Bell!" ("I want Taco Bell!"). Her voiceover was provided by Carlos Alazraqui while Perry Herman played the national announcer.

The figure grew popular, so much so that toy figures of the dog were produced, and "Yo quiero (X)" became a recognized piece of popular culture. The dog also started two additional catchphrases: "Drop the chalupa!" (which briefly became an oft-quoted phrase on SportsCenter) and "Viva Gorditas!," meaning "Long live Gorditas!" In a noted crossover with the 1998 Godzilla film, the dog famously tried to trap the monster in a box, goading the beast with the phrase, "Here, lizard lizard lizard!", only to see Godzilla's size and respond, "Uh-oh. I think I need a bigger box" (a reference to Jaws), and another Godzilla crossover involving him making an order through a drive-thru speaker on Godzilla's tail, making an order too large for the workers.

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Answer 4

Taco Liberty Bell

The Taco Liberty Bell was an April Fool's Day joke played by fast food restaurant chain Taco Bell. On April 1, 1996, Taco Bell took out a full-page advertisement in seven leading U.S. newspapers announcing that the company had purchased the Liberty Bell to "reduce the country's debt" and renamed it the "Taco Liberty Bell". Thousands of people had called Taco Bell headquarters and the National Park Service before it was revealed at noon on April 1 that the story was a hoax.White House Press Secretary Mike McCurry responded that the federal government was also "selling the Lincoln Memorial to Ford Motor Co. and renaming it the Lincoln-Mercury Memorial".

The prank was considered a successful advertising gambit by those involved. David Paine, founder of PainePR, the public relations agency that executed the campaign, called it "the most successful project I've been involved with". The campaign cost a mere $300,000, but generated an estimated $25 million worth of free publicity, with a sales increase exceeding $1 million for the first two days in April. Paine, however, feels that the climate today is much more cautious and a comparable prank would not be possible. The origin is credited to the mother of then-CEO John Martin.

The stunt has also been listed as one of the top hoaxes or marketing stunts over the years. Entrepreneur Magazine includes it among its "Top 10 Successful Marketing Stunts". The Museum of Hoaxes ranks it as No. 4 on its list of the "Top 100 April Fool's Day Hoaxes of All Time".

According to marketing author Thomas L. Harris, the stunt worked because "in today's world...almost everything is corporate-sponsored", making the announcement believable even for "a national historic monument". The company coined the term "publitisement" to describe its stunt, "breaking through advertising clutter to achieve massive awareness" for its then-new "Nothing Ordinary About It" ad campaign. From the other side, activist Paul Rogat Loeb lamented that the hoax "felt too real for comfort" in an era "when every value, ideal, and public symbol has a profit-seeking sponsor".

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Answer 5

Zantigo

Zantigo

Zantigo is the name of a chain of fast food Mexican restaurants in the United States and also its predecessor, a separate chain that existed in the 1970s and 1980s.

Zantigo was founded, as Zapata, in 1969 by Marno McDermott, who would later be the co-founder of another Mexican chain, Chi-Chi's. In 1974, he sold Zapata to KFC's then owners, Heublein. (Zapata's home Mexican food product line was renamed Ortega at this time.) In 1976, the chain of Zapata Mexican fast-food restaurants was renamed Zantigo. The chain grew rapidly in this period. Television ads for Zantigo featured a Mexican-American narrator with an accent who ended the commercials with the tag line, "Zantigo – you'll be back, amigo."

In 1977, it was reported that average annual sales for a Zantigo location, $300,000, exceeded those for a Taco Bell store, $230,000, and the Louisville-based Zantigo was eager to challenge Taco Bell in the market. But by 1980, KFC had put expansion plans for Zantigo on hold in order to focus on its core Kentucky Fried Chicken business. Heublein was acquired by R.J. Reynolds Tobacco Company in 1982. Following the 1985 takeover by Reynolds of Nabisco, the new company, RJR Nabisco divested itself of many businesses. In 1986, KFC was sold to PepsiCo for $850 million. Since Pepsi already owned a national Mexican food chain, Taco Bell, the decision was made to close or convert all existing Zantigo restaurants, of which there were 82 as of the October 1, 1986 announcement. The conversion was complete by late 1987 and the Zantigo name disappeared.

In many cases, the existing Zantigo stores were in better locations or in better physical condition than nearby Taco Bell locations. So, most Zantigo locations were rebranded as Taco Bell and the nearby Taco Bell stores closed. This led indirectly to the Taco Bell chain adopting many of the distinctive architectural details of the Zantigo design into new Taco Bell restaurant buildings.

Zantigo also had several unique menu items – the Chilito, the Taco Burrito, Chips 'n' Cheese. Of these, the Chilito was carried over by Taco Bell after the purchase in former Zantigo markets. The Chilito was promoted to a chain-wide item, and was later renamed "Chili-cheese Burrito".

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