Álvaro Noboa

Álvaro Noboa Pontón
Alvaro Noboa Pontón
Born	November 21, 1950 Guayaquil, Ecuador
Nationality	Ecuadorian
Education	San Jose La Salle Catholic School in Guayaquil, Institut Le Rosey in Switzerland, Guayaquil State University, American Management Association in New York
Occupation	Businessman, Politician
Political party	PRIAN
Website	http://www.alvaronoboa.com/indexEng.htm

Álvaro Fernando Noboa Pontón (born November 21, 1950, in Guayaquil) is an Ecuadorian businessman and politician.

Noboa has been actively involved in politics, unsuccessfully running for the office of President of Ecuador in 1998, 2002, 2006, 2009 and 2013. In 2007, however, he was elected national assemblyman.In 2013 Noboa ran for office for the fifth time unsuccessfully. Ecuadorian Presidential Elections

In 1997, already owning 24% of Bonita Bananas, Noboa purchased another 25% of the shares, the holding company for the family business. Presently, he runs the Noboa Group of Companies and Noboa Corporation, with more than 110 companies in Ecuador and around the world, including branch offices in United States, Antwerp, Rome, Japan, Argentina, and New Zealand.

Some of Noboa's Ecuadorian companies have faced lawsuits and Servicio de Rentas Internas claims. The banana exporting company also has been audited by international organisations due to child labor issues and strike conflicts.

Noboa's major company in Ecuador, Exportadora Bananera Noboa, faced as of February 2009, an assessment of three hundred million dollars (Ecuador was dollarized in 2000) imposed by the governmental revenue service of Ecuador, the SRI. A representative of TP Consulting, an independent audit firm, stated that what is in question is the price for a crate of bananas: that which the SRI has fixed is a number above that determined by other parts of the government (the Ecuadorian banana business is regulated by the government which sets prices paid to producers for bananas, the cost of exportation and the referential FOB price.). The representatives of Bananera Noboa have stated that exportation prices were within the range of prices of exportation of other exporters, according to information from the Central Bank of Ecuador. The audit, undertaken by TP Consulting (who were contracted to carry out a study of the transfer prices of Bananera Noboa), revealed an amount to be paid of US $139,949.00. As of 2011, Bananera Noboa is still facing charges from the SRI, but the legal representatives of the Company state that the company ‘Is not Bankrupt’.