1969 Arkansas Razorbacks football team
| 1969 Arkansas Razorbacks football | |
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Sugar Bowl, L 22–27 vs. Ole Miss
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| Conference | Southwest Conference |
| Ranking | |
| Coaches | No. 3 |
| AP | No. 7 |
| 1969 record | 9–2 (6–1 SWC) |
| Head coach | Frank Broyles (12th year) |
| Offensive coordinator | Don Breaux |
| Offensive scheme | Multiple |
| Defensive coordinator | Charlie Coffey |
| Base defense | 4–3 |
| Captain | Rodney Brand |
| Captain | Bruce Maxwell |
| Captain | Cliff Powell |
| Captain | Terry Stewart |
| Home stadium |
Razorback Stadium War Memorial Stadium |
| 1969 Southwest Conference football standings | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
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| Conf | Overall | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| Team | W | L | T | W | L | T | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| #1 Texas $ | 7 | – | 0 | – | 0 | 11 | – | 0 | – | 0 | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| #7 Arkansas | 6 | – | 1 | – | 0 | 9 | – | 2 | – | 0 | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| Texas Tech | 4 | – | 3 | – | 0 | 5 | – | 5 | – | 0 | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| TCU | 4 | – | 3 | – | 0 | 4 | – | 6 | – | 0 | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| SMU | 3 | – | 4 | – | 0 | 3 | – | 7 | – | 0 | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| Rice | 2 | – | 5 | – | 0 | 3 | – | 7 | – | 0 | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| Texas A&M | 2 | – | 5 | – | 0 | 3 | – | 7 | – | 0 | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| Baylor | 0 | – | 7 | – | 0 | 0 | – | 10 | – | 0 | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
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The 1969 Arkansas Razorbacks football team represented the University of Arkansas in the Southwest Conference (SWC) during the 1969 college football season. In their 12th year under head coach Frank Broyles, the Razorbacks compiled a 9–2 record (6–1 against SWC opponents), finished in second place behind Texas in the SWC, and outscored all opponents by a combined total of 353 to 103. The team finished the season ranked #7 in the final AP Poll and #3 in the final UPI Coaches Poll and went on to lose to Ole Miss in the 1970 Sugar Bowl.
With two legendary coaches (Broyles and Royal), two neighboring states, two football powerhouses (8 of last 10 SWC Championships), and two recent National Championships (Arkansas in 1964 and Texas in 1963), Arkansas and Texas had developed a rivalry. The game was moved from the usual third week in October to the first week in December so it could be televised nationally on ABC. President Richard Nixon attended the game, and AstroTurf was even installed in Razorback Stadium in preparation for the game.
Arkansas' top-rated defense was going up against the #1-rated Texas offense, but the Hogs got on top early, with a 1-yard TD run by Bill Burnett. After halftime, Chuck Dicus hauled in a 29-yard touchdown pass, giving the Razorbacks a 14–0 lead heading into the game's final quarter. Longhorn QB James Street then led his squad to its first touchdown, and as coach Darrell Royal had planned, Texas attempted and completed the two-point conversion, which would in all likelihood prevent a tie.
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