The 2010 Auckland Rugby League season was the 2010 season of senior rugby league in Auckland. The Auckland Rugby League ran the various competitions. The season commenced on the 13 of March, with the start of the Phelan Shield, and finished on the 28 August with the three senior grand finals. This was the 101st season of the competition, which began in 1910.
The season followed the same format as 2009, with a qualification series in the first half of the year giving sixteen teams the opportunity to enter the Fox Memorial competition.
The Appliance Shed Fox Memorial Qualification Series involved sixteen teams divided into two pools, with the top eight teams entering the Fox Memorial competition. It started on the 20 March and concluded on 2 May. The bottom eight teams instead entered the Sharman Cup.
The Mandron Masonry Phelan Shield began on the 13 March and featured eleven teams. The Manukau Magpies were the 2009 champions, but in 2010 they were promoted into the Fox Memorial Qualifying series at the expense of the Hibiscus Coast Raiders. The Pukekohe Pythons also replaced the Waiheke Rams.
After finishing last in 2009 the Point Chevalier Pirates received the help of old boys Awen Guttenbeil and Stacey Jones who were able to attract some high profile players to the club such as Wairangi Koopu, Monty Betham and Karl Te Nana. They went on to win the minor premiership in their 90th season, losing only two games in the round robin, before beating the Otara Scorpions 37-12 in the grand final.
The bottom eight teams in the Fox Memorial Qualification Series took part in the SAS Sharman Cup. The Howick Hornets were the defending champions but in 2010 they earned a place in the Fox Memorial. The Cup was won by the minor premiers, the East Coast Bays Barracudas, who defeated the Bay Roskill Vikings 34-4.