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2014 Carlton Football Club season

Carlton Football Club
2014 season
Carlton Football Club 150th anniversary logo.png
150th anniversary logo
President Stephen Kernahan
Mark LoGiudice
Coach John Barker
Captain(s) Marc Murphy
Home ground Etihad Stadium
(Training and administrative: Visy Park)
AFL season 13th (7–14–1)
Leading goalkicker Jarrad Waite (29)
Club membership 47,485

The 2014 AFL season was the 118th season in the Australian Football League contested by the Carlton Football Club, and was the sesquicentenary of the club's foundation in 1864. The club finished thirteenth out of eighteen clubs.

The 2014 AFL season was the 118th season of the VFL/AFL competition since its inception in 1897; and, having competed in every season, it was also the 118th season contested by the Carlton Football Club. As in previous years, the club's primary home ground was Etihad Stadium, with home games expecting to draw larger crowds played at the Melbourne Cricket Ground, and with traditional home ground Visy Park serving as the training and administrative base. The club's two joint major sponsors, car manufacturer Hyundai and confectionery company Mars, were unchanged; and, the club extended its deal with Hyundai until 2017. As has been since 1998, Nike will produce and manufacture the club's on-and-off field apparel. Carlton continued its alignment with the Northern Blues in the Victorian Football League, allowing Carlton-listed players to play with the Northern Blues when not selected in AFL matches. The club's membership for the 2014 season was 47,485, a 6.1% reduction from the record membership of 50,561 enjoyed in 2013, making Carlton one of only four clubs to suffer a drop in membership in the 2014 season; the club also posted as $1,600,000 operating loss. Both of these were in part blamed on the club's experimental fixture, which including four games in the non-traditional Sunday night timeslot, and the negative effect of the club's 0–4 start to the season.

Former club champion Stephen Kernahan, who had been club president since August 2008, continued in the role into the start of the 2014 season; but he announced in October 2013 that it would be his last season as president. In April 2014, club vice-president and businessman Mark LoGiudice was announced as Kernahan's successor, and he formally took over the role from 23 June. Club CEO Greg Swann, who had been in the role since March 2007, stepped down at the same time as Kernahan; he was replaced in August by Steven Trigg, who left the Adelaide Crows after having served as CEO there for the previous twelve years.


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