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2016 Carlton Football Club season

Carlton Football Club
2016 season
President Mark LoGiudice
Coach Brendon Bolton
Captain(s) Marc Murphy
Home ground Melbourne Cricket Ground
(Training and administrative: Ikon Park)
AFL season 14th (7–15–0)
John Nicholls Medal Sam Docherty
Leading goalkicker Matthew Wright (22)
Club membership 50,130

The 2016 AFL season was the 120th season in the Australian Football League contested by the Carlton Football Club. In its first season under new senior coach Brendon Bolton, the club won seven games out of twenty-two to finish fourteenth out of eighteen teams.

The 2016 AFL season was the 120th season of the VFL/AFL competition since its inception in 1897; and, having competed in every season, it was also the 120th season contested by the Carlton Football Club. Carlton's primary home ground continued to be the Melbourne Cricket Ground, with the club playing six home matches there and five at Etihad Stadium; traditional home ground Ikon Park continued to serve as the training and administrative base. The club's two joint major sponsors were car manufacturer Hyundai, which has sponsored the club since 2008, and job seekers' service provider CareerOne, newly signed in 2016 to a two-season deal; the club's six-year association with confectionery company Mars came to an end at the end of the 2015 season. Carlton continued its alignment with the Northern Blues in the Victorian Football League, allowing Carlton-listed players to play with the Northern Blues when not selected in AFL matches.

The club faced a financially challenging schedule, with no matches in the most lucrative Friday night timeslot following poor performances in 2015. The club's membership was 50,130, a 6% increase from 2015. The club's operating profit for the season was $1.1 million, with a net deficit of $765k after depreciation and amortization – an improvement on its $2.7m net deficit in the 2015 season.

The club made a small alteration to its clash guernsey for 2016, by removing the navy blue panel around the waist of the guernsey and narrowing the widths of other blue panels and features, resulting in an overall whiter design. The design is plain white with navy blue side and shoulder panels, trimmings, monogram and number. A second match day mascot, Navy Nina, was introduced to serve as a female counterpart to established mascot Captain Carlton; as with Captain Carlton, she is a masked, navy-wearing superhero.


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