ASV Herzogenaurach
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| Full name | Allgemeiner Sportverein Herzogenaurach e.V. |
|---|---|
| Founded | 1919 |
| Ground | ASV Sportplatz |
| Chairman | Elke Sowa |
| Manager | Dieter Hacker |
| League | B-Klasse Erlangen/Pegnitzgrund (XI) |
| 2015–16 | 6th |
The ASV Herzogenaurach is a German association football club from the city of Herzogenaurach, Bavaria.
The history of the club is strongly interwined with the Sports equipment manufacturer Adidas, then just a local company and sponsor of the ASV and its rivalry to 1. FC Herzogenaurach, which was sponsored by another local company, Puma.
Formed in 1919 under the name Sportclub Pfeil, it changed its name to Freie Union and later, after the Second World War, to ASV Herzogenaurach. During the Nazi era, the club was outlawed and disbanded due to its unionist and working-class background.
The club existed as a local amateur side until the mid-1960s, when a championship in the A-Klasse Mittelfranken-Gruppe 3 (VI) in 1966 earned it promotion to the Bezirksliga Mittelfranken-Nord (V). Another promotion followed in 1968, after a championship in the Bezirksliga. Entering the Landesliga Bayern-Mitte for the 1968–69 season, the club was offered a sponsorship by the Puma AG. Seeing an opportunity to gain wider recognition, Adidas however moved in instead, becoming the main sponsor of the club. Puma was already since November 1967 a sponsor of the clubs local rival, the FC Herzogenaurach. The rivalry between Puma and Adidas, which is in truth the rivalry of the two brothers who owned the companies then, Rudolf Dassler and Adolf Dassler, predates the rivalry of the two football clubs, stretching back to 1948.
Through the influence of Adidas, the club managed to gain the current German champion, FC Bayern Munich, for a friendly, which was played on 23 July 1969 in front of 6,000 spectators, a 1–9 defeat for the ASV.
In the Landesliga, the club met its local rival once more, the FCH having earned promotion to the league in 1966. The first season there together, ASV finished fourth while the FC came third, the clubs being separated by one point. The season after, the FC won the league and earned promotion to the Amateurliga Bayern (III) while the ASV came third. The ASV had to wait another two seasons to do the same and win the league and promotion in 1972.
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