Abercrombie and Fitch
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| Public | |
| Traded as | : ANF S&P 600 Component |
| Industry | Retail |
| Founded |
Manhattan, New York City (June 4, 1892) |
| Founder |
David T. Abercrombie Ezra Fitch |
| Headquarters | New Albany, Ohio, United States |
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Number of locations
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1,049 (Dec 2014) |
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Area served
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Worldwide |
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Key people
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| Products | |
| Revenue |
 US$ 3.518 billion (2015)
|
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US$ 72.84 million (2015)
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US$ 35.58 million (2015)
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| Total assets |
US$2.433 billion (2015)
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| Total equity |
US$1.291 billion (2015)
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Number of employees
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65,000 (2015) |
| Divisions | Abercrombie & Fitch Abercrombie Kids Hollister Co. |
| Website | abercrombie |
Abercrombie & Fitch (A&F) is an American retailer that focuses on upscale casual wear for young consumers, its headquarters are in New Albany, Ohio, a suburb of Columbus. It has 278 locations in the United States, 4 in Canada, and is expanding internationally. The company operates 2 other offshoot brands: Abercrombie Kids & Hollister Co., in addition to two brands, Ruehl No.925 and Gilly Hicks, that closed in early 2010 and 2015, respectively. The company operates 1,049 stores across all four brands.
Once known for its sexy ad campaigns, the company has toned down its imagery and no longer displays nearly nude models in their advertisements. According to Chairman Arthur Martinez, Abercrombie and Fitch is now targeting an older consumer, from ages 18-25. These changes provide the hopes that the audience will see the company is evolving along with its consumers, and boost sales.
Abercrombie & Fitch is notable for using "brand representatives" (previously called "models") for store customer service. Its main competitors are Aéropostale and American Eagle Outfitters. Its younger subsidiary, Abercrombie Kids, competes with Aéropostale's P.S., and American Eagle Outfitters's 77kids.
Founded in 1892 in the Manhattan borough of New York City, New York, by David T. Abercrombie and Ezra Fitch, Abercrombie & Fitch was an elite outfitter of sporting and excursion goods, particularly noted for its expensive shotguns, fishing rods, fishing boats, and tents. In 1976, Abercrombie & Fitch filed for Chapter 11 bankruptcy, finally closing its flagship store at Madison Avenue and East 45th Street in 1977.
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Wikipedia