Acquity Group
 |
|
| Public company | |
| Industry | Digital Marketing |
| Fate | Acquired |
| Founded | 2001 |
| Defunct | 2013 (acquisition completed) |
| Headquarters | Chicago, Illinois, USA |
|
Key people
|
Jay Dettling (president) |
| Revenue | $141+ million (2012) |
| Owner | Accenture |
|
Number of employees
|
600 |
| Website | http://www.acquitygroup.com/ |
Jay Dettling (president)
Founders
Chris Dalton
Paul Weinewuth
Matt Schmeltz
Acquity Group, LLC is a former eCommerce and digital marketing company with U.S. headquarters in Chicago and offices across North America. It was acquired by Accenture in 2013.
Acquity Group has domestic offices in New York City, Dallas, Seattle, San Francisco, Irvine, Scottsdale, Overland Park, Boise and Atlanta. Its international offices are located in Toronto and Ottawa in Canada. Acquity Group's work with more than 600 global brands covers eCommerce, mobile, and social media.
Acquity Group was founded in 2001 by Chris Dalton, Paul Weinewuth, Scott Spear and Matt Schmeltz. Dalton, who was named the Ernst & Young Entrepreneur of the Year in 2009, serves as chief executive officer. Acquity Group filed for an IPO in 2012 and was listed on. the . In May 2013, Acquity Group was acquired by Accenture for $316 million. Acquity Group is now a part of Accenture Interactive, part of Accenture Digital.
Acquity Group helps its clients use the Internet to increase sales and improve user-experience through an approach it pioneered, known as Brand eCommerce, which incorporates user-experience, creative design, back-end technical implementation and architecture [1].
Acquity Group’s clients represent a broad base of B2B and B2C companies in a variety of industries. Past and present clients include Adobe, American Airlines, AT&T, Garmin, General Motors, McDonald’s, Motorola, and Saks Fifth Avenue [2].
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