Action 3D

Action 3D
Movie Poster
Directed by	Anil Sunkara
Produced by	Rama Brahmam Sunkara
Starring	Allari Naresh Shaam Vaibhav Raju Sundaram Neelam Upadhyaya Sneha Ullal Kamna Jethmalani Sheena Shahabadi
Music by	Bappi & Bappa Lahiri Sunny M. R. (BGM)
Cinematography	Sarvesh Murari
Edited by	M. R. Verma
Production company	AK Entertainments
Distributed by	AK Entertainments Gayatri Devi Films (Vizag)
Release date	21 June 2013 (2013-06-21)
Running time	150 mins
Country	India
Language	Telugu

Action 3D is a 2013 Indian Telugu comedy film in 3D. The film is directed by Anil Sunkara and features an ensemble cast of Allari Naresh, Shaam, Vaibhav, Raju Sundaram, Neelam Upadhyaya. Sneha Ullal, Kamna Jethmalani and Sheena Shahabadi.

Anil Sunkara, making his directorial debut after the success of his production venture Dookudu, signed on Allari Naresh to play the lead role in a comedy 3D film in November 2011. In March 2012, the cast was finalised with Shaam, Raju Sundaram and Vaibhav. Kamna Jethmalani, Neelam Upadhyaya and Sneha Ullal were also selected to play leading female roles in the film. Bappa Lahiri, son of Bappi Lahiri, was signed on to compose the film's songs while Sunny M.R. composed the film's background score. The film will be shot in 3D with the Red One camera system by Sarvesh Murari, with technicians brought in from the USA to guide production. Sunil and Posani Krishna Murali made guest appearances.

The Tamil version of the film was titled as Aasu Raja Rani Jackie Matrum Joker and the Telugu version was titled as Action, with both versions being launched at Karnataka School located in T Nagar, Chennai on 22 March 2012, with Tamil Nadu Governor K. Rosaiah gracing the event as chief guest. The film is expected to be shot across the USA and Thailand. Since 3D Camera does not support Zoom-in, Naresh had to use 78 retakes to complete a fight shot jumping six feet in the air to land a punch which should end exactly 3 feet from the camera from 8 PM to 6 AM. Also, Naresh and Neelam Upadhyay shot the remix of the song "Swati Mutyapu Jallulo", from Nagarjuna's Prema Yuddham, which gained a cult status in those days. The film's filming and post-production activities were wrapped up on 8 June 2013 and a function was held in regard of this fact. However, apart from Multiplexes and A Centers, the film is releasing in 3D even in C Centers using Anaglyph 3D technology to overcome poor infrastructure in C centers for which special glasses were imported from China. After getting feedback from the audience on the day of release, 15 minutes of film were edited out of the second half.