| Ad Genius Lee Tae-baek | |
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Promotional poster for Ad Genius Lee Tae-baek
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| Also known as | Advertising Genius Lee Tae-baek |
| Genre | Workplace drama Romance |
| Written by | Seol Joon-seok Lee Jae-ha Lee Yoon-jong |
| Directed by | Park Ki-ho Lee So-yeon |
| Starring |
Jin Goo Park Ha-sun Jo Hyun-jae Han Chae-young |
| Composer(s) | Oh Joon-seong Lee Im-woo |
| Country of origin | South Korea |
| Original language(s) | Korean |
| No. of episodes | 16 |
| Production | |
| Executive producer(s) | Lee Jae-young Yoo Geon-shik |
| Producer(s) | Kim Jin-woo |
| Location(s) | Korea |
| Cinematography | Uhm Joon-seong Lee Young-seob |
| Editor(s) | Han Ok-geum |
| Running time | 60 minutes on Mondays and Tuesdays at 21:55 (KST) |
| Production company(s) | Raemongraein Co., Ltd. |
| Release | |
| Original network | Korean Broadcasting System |
| Picture format | 1080i (HDTV) |
| Original release | 4 February – 26 March 2013 |
| Chronology | |
| Preceded by | School 2013 |
| Followed by | Queen of the Office |
| External links | |
| Website | |
| Production website | |
| Korean name | |
| Hangul | 광고천재 이태백 |
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| Hanja | |
| Revised Romanization | Gwanggo cheonjae I Tae-baek |
| McCune–Reischauer | Kwanggo ch'ŏnjae I T'ae-paek |
Ad Genius Lee Tae-baek (Hangul: 광고천재 이태백; RR: Gwanggo cheonjae I Tae-baek) is a 2013 South Korean television series starring Jin Goo, Park Ha-sun, Jo Hyun-jae and Han Chae-young. Set in the cutthroat field of advertising where creativity and competition coexist, the drama is the success story of underdog Lee Tae-baek who fights his way to becoming the best ad man in the business. It aired on KBS2 from February 4 to March 26, 2013 on Mondays and Tuesdays at 21:55 for 16 episodes.
The protagonist is loosely based on internationally renowned advertising designer and social activist Jeseok Yi (a.k.a. Jeski), who wrote the 2010 book Ad Genius Lee Je-seok.
The drama reunites Han Chae-young and Jo Hyun-jae who previously worked together in the 2005 TV series Only You.
Drama series depicts the lives and love of people working in the advertisement industry.
Lee Tae-Baek (Jin Goo) is extremely talented, but due to his poor resume goes through difficulties as he attempts to succeed in the advertising world.
Baek Ji-Yoon (Park Ha-Sun) is an intern at Keumsan Ad Company. She tries to do her best regardless of the task. Ji-Yoon is full of passion and becomes involved with Lee Tae-Baek.
Ko A-Ri (Han Chae-Young) is an AD planner at Keumsan Ad Company. She's confident and a sexy woman. In order to achieve her dream, she throws away her past and her love.