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Awesome Assam Campaign
launched on 4th Sept. 2016 |
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| Government of Assam undertaking | |
| Industry | Tourism, ecotourism, hotel management |
| Founded | 9 June 1988 |
| Headquarters | Paryatan Bhawan, Paltan Bazaar, Guwahati, India |
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Area served
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Assam, India |
| Services | Tourism sector |
| Website | Assam Tourism Development Corporation |
Assam Tourism Development Corporation or ATDC (Assamese: অসম পৰ্যটন উন্নয়ন নিগম) is a state owned corporation of Assam, India. It deals with tourism services and development as a part of the Assam Tourism Department along with the Directorate of Tourism. The State Govt. of Assam set up the corporation on 9 June 1988. The ATDC is headquartered at Guwahati (26°10′41″N 91°44′58″E / 26.1780427°N 91.7495255°E) and has district offices across Assam. Its official slogan is "Awesome Assam."
Once, this northeastern state of India was known as Pragjyotishpura, then Kamrupa. During Ahom rule the land was called Axom, which foreigners pronounced "Assam". Assam was ruled by many kingdoms from ancient times. In 1826, British took over Assam and made it a separate state. From ancient times, tourists have come to this land. The Chinese traveler Xuanzang visited Kamrupa during Bhaskarvarman in the 7th century.
In 1958, the Department of Tourism was established. In 1962, an information office opened in Kaziranga, and in 1965, an information office opened in Sivasagar.
In 1987 (during the seventh Five Year Plan), the first ever tourism policy of Assam was notified and subsequently ATDC was formed with a paid up capital of 24 lakh. In the same year the state government declared tourism as an industry.