B-Reel
| Industry | Interactive, Advertising, Design, Film, Branded Content |
|---|---|
| Founded | 1999 |
| Headquarters | , Sweden |
|
Area served
|
Global |
|
Key people
|
Founders: Anders Wahlquist Petter Westlund Pelle Nilsson Johannes Åhlund Fredrik Heinig |
|
Number of employees
|
150+ employees |
| Divisions | New York City, Los Angeles, London, Barcelona, Berlin |
| Website | http://www.b-reel.com/ |
B-Reel is a member of the B-Reel Group, housing both B-Reel the agency and B-Reel Films.
B-Reel is an international creative agency working globally with offices in Stockholm, London, Los Angeles, New York, Berlin and Barcelona offering strategy, design, branding, positioning, digital, traditional and new media advertising services.
B-Reel Films is a modern production company offering commercials, branded entertainment, music videos, VR, TV and feature films.
Anders Wahlquist, Fredrik Heinig, Johannes Åhlund, Pelle Nilsson and Petter Westlund founded B-Reel in 1999 in Stockholm, Sweden. At the time Åhlund and Heinig were running the television commercial production company Spader Knekt (later renamed St Paul). A-Com was also a founding partner, but left the company in 2001. The two related companies, Spader Knekt and B-Reel worked side by side for several years. The two companies merged and operated under the moniker of B-Reel. B-Reel opened an office in New York, USA, 2007, expanding to London, UK, in 2008 and established an office in Los Angeles, USA, 2010. In 2013, B-Reel opened two new European offices: one in Berlin, Germany and the other in Barcelona, Spain. The company has grown organically since its inception.
Forbes Magazine named B-Reel #37 on America’s Most Promising Company list of 2013. In 2012 advertising industry trade publication “Creativity Magazine” recognized B-Reel in its “Production Company A-List,” while in 2011 Creativity Magazine dubbed B-Reel “Production Company of the Year.” In 2010 Creativity named B-Reel “No 1 Digital Production Company in the world.”
In 2012 B-Reel entered the website magazine “FWA” (Favorite Website Awards) hall of fame and became the first company to attain 100 FWA awards. The same year B-Reel’s “Ariel Fashion Shoot” experiential installation project received a Gold European Excellence Award, AICP Next Award, and a Bronze Cannes Lions.
For its high-profile work on "The Beauty Inside," a Facebook-based miniseries for Toshiba and Intel, B-Reel was honored with three 2013 Grand Prix’ at the Cannes Lions Advertising Festival, as well as 2013 ADC (Art Directors Club) and One Show awards, an Emmy, a D&AD Black Pencil, the Grand Clio, Best in Show at the interactive conference SXSW, a United Nations Award and New York Festivals awards.
B-Reel’s project for Google Web Lab won prizes at SXSW, FITC, Cannes Lions and the People's choice in the Webby Awards in 2013, while its “The Chase 360” project for Volvo won the Eurobest Grand Prix.
The Wilderness Downtown is an interactive music experience for Arcade Fire's song We Used To Wait. It was included in Time Magazine's list of the 30 best music videos.
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Wikipedia