Bay of Plenty, New Zealand
| Bay of Plenty | |
| Bay | |
 The Bay of Plenty seen from Whakatane. The Whakatane River (foreground) is one of eight major rivers that empty into the bay.
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| Country | New Zealand |
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| Part of | Pacific Ocean |
| Tributaries | |
| - left | Raukokore River, Kereu River, Haparapara River Motu River, Hawai River, Waioeka River |
| - right | Waiotahe River, Whakatane River, Rangitaiki River Tarawera River, Kaituna River, Wairoa River Wainui River, Aongatete River, Otahu River Wentworth River, Wharekawa River |
| City | Tauranga, Rotorua |
 Location in the North Island of New Zealand
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Bay of Plenty Te Moana-a-Toi (Māori) |
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| Region | |
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| Country | New Zealand |
| Island | North Island |
| Seat | Whakatane |
| Government | |
| • Chairperson | Doug Leeder |
| Area | |
| • Total | 12,231 km2 (4,722 sq mi) |
| Time zone | NZST (UTC+12) |
| • Summer (DST) | NZDT (UTC+13) |
| ISO 3166 code | NZ-BOP |
| Website | www |
| Largest groups of overseas-born residents | |
| Nationality | Population (2013) |
|---|---|
 United Kingdom
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16,647 |
 Australia
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4,194 |
 India
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3,963 |
 South Africa
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2,655 |
 Netherlands
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1,545 |
 Philippines
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1,371 |
 China
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1,083 |
 United States
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1,053 |
 Fiji
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972 |
 South Korea
|
834 |
The Bay of Plenty (Māori: Te Moana-a-Toi) is a large bight in the northern coast of New Zealand's North Island. It stretches from the Coromandel Peninsula in the west to Cape Runaway in the east, a wide stretch of some 259 km of open coastline. The Bay of Plenty Region is situated around this body of water, also incorporating several large islands in the bay. The bay was named by James Cook after he noticed the abundant food supplies at several Māori villages there, in stark contrast to the earlier observations he had made in Poverty Bay.
According to local Māori traditions, the Bay of Plenty was the landing point of several migration canoes that brought Māori settlers to New Zealand. These include the Mataatua, Nukutere, Tākitimu, Arawa and Tainui canoes. Many of the descendent iwi maintain their traditional homelands (rohe) in the region, including Te Whānau-ā-Apanui, Te Whakatōhea, Ngāi Tai, Ngāi Tūhoe, Ngāti Awa, Ngāti Tūwharetoa ki Kawerau, Te Arawa, Ngāi Te Rangi, Ngāti Ranginui and Ngāti Pūkenga. Early Māori settlement gave rise to many of the town and city names used today.
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