Better in the Dark | ||||
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Studio album by Rogue Traders | ||||
Released | 13 October 2007 | |||
Genre | Alternative dance, pop rock, electropop | |||
Length | 48:08 | |||
Label | Columbia | |||
Producer | James Ash | |||
Rogue Traders chronology | ||||
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Singles from Better in the Dark | ||||
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Better in the Dark is the third studio album by Rogue Traders. It was released in Australia by Columbia Records on 13 October 2007 (see 2007 in music). The album was produced by band member James Ash — who has also produced the band's previous albums and the lead singer Natalie Bassingthwaighte described the album as a step up, a bit older and more grown-up.Better in the Dark debuted in the top ten on the Australian ARIA Albums Chart and is their second highest-selling album to date. The album has yielded three singles: "Don't You Wanna Feel", "I Never Liked You" and "What You're On". The album was never released in the UK, although the album was released in China, with "Voodoo Child" replacing "Better in the Dark" and the word "Traders" being removed from the front cover.
Band member Ash states that on this album they are more of a band and he felt the previous album was a studio record due to this album not having any samples. The band did not want to repeat themselves, with Ash stating "We have a sound that is ours, and we had to be mindful we didn't lose any of our fans. So for us, 'Better In The Dark' is about growth, not reinvention."
Lead singer Bassingthwaighte became part of the songwriting process on the album, co-writing on many of the songs with Ash and his wife Melinda Appleby. Bassingthwaighte states "We'd sit in a room and throw ideas around. It was interesting that all three of us instinctively knew when we had a great idea." Ash states that many of the songs on the album seem to be about being in nightclubs and he did not realise that until they finished recording it, hence the title Better in the Dark.
In October 2007, the first single "Don't You Wanna Feel" was released and spent a total of 14 weeks inside the ARIA top 50 singles chart, peaking at 10, and being accredited Gold.
The success of Here Come the Drums was not repeated despite positive reviews of the album. The album debuted at #4 on the ARIA Albums chart. It fell out of top 50 after six weeks, although it was certified Gold in its fourth week. Three weeks after exiting top 50 it re-entered at #48, and spent a further 15 weeks inside top 50. After exiting again it re-entered at #46, spending its final week (23rd overall) in the top 50. The album received a Platinum certification and has sold roughly 100,000 copies in Australia, compared to Here Come the Drums, which was certified 4× Platinum (280,000).