Bob Greenberg (marketer)
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| Subsidiary | |
| Industry | Advertising, marketing |
| Founded | 1977 |
| Headquarters | New York City, United States |
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Number of locations
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Thirteen offices in eight countries |
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Area served
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World Wide |
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Key people
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Bob Greenberg, Chairman, CEO. |
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Number of employees
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1,130 |
| Parent | Interpublic Group of Companies |
| Divisions | Imaginary Forces |
| Website | www |
R/GA is an American international advertising agency headquartered in New York — with additional offices in Austin, Los Angeles, San Francisco, Chicago, London, São Paulo, Buenos Aires, Singapore, Sydney, Stockholm, Portland and Bucharest. The agency is part of the Interpublic Group of Companies, one of four global advertising holding companies. R/GA creates advertising and marketing products based in technology and design.
R/GA, formerly R/Greenberg Associates, was founded in 1977, by two brothers, Richard and Robert Greenberg with $15,000 of capital. Richard was the designer, while Robert was the producer and cameraman. It has restructured its business model every nine years due to the CEO's belief in numerology. The company has morphed from a computer-assisted film-making company, to a digital studio, to an interactive advertising agency, an advertising agency with a digital focus and beginning in 2012, product innovation and consulting.
R/GA was founded as a design company that focused on motion graphics, live-action film, and video production. By incorporating computers into the film-making process, R/GA created the first integrated computer-assisted production process. The company became known for creating the opening title sequence for Superman in 1978. R/GA’s commercial work also includes trailers, special effects, and promotions for feature films like, Alien,Xanadu, Zelig, The World According to Garp, Altered States, Weird Science, Predator, Beverly Hills Cop, and Ghostbusters.
R/GA created a digital studio that combined three separate media—print, television commercials, and feature films—under one roof. During the period R/GA was doing this, its body of work spanned approximately 400 feature films, including The Untouchables, Seven,Braveheart, Silence of the Lambs, Home Alone, Goodfellas, Die Hard, and Dirty Dancing, and 4,000 television commercials, including Diet Coke and Reebok. In 1986, R/GA won a technical Academy Award, and Richard Greenberg left the company to pursue other interests.
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Wikipedia