Bodybuilding.com
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| Private company majority owned by Liberty Media | |
| Industry | Ecommerce, Fitness Industry |
| Founded | February 16, 1999 |
| Headquarters | Boise, Idaho, U.S. |
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Key people
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CEO Richard Jalichandra |
| Products | Dietary supplements |
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Number of employees
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450 |
| Website | bodybuilding |
Bodybuilding.com is an American online retailer based in Boise, Idaho, specializing in dietary supplements, sports supplements, and bodybuilding supplements. It is one of the Internet's most-trafficked health and fitness websites, with over 1 million daily visitors.
Aside from its commercial responsibilities, Bodybuilding.com publishes daily editorial content, training plans, and streams live broadcasts of major bodybuilding competitions. It also operates its own fitness-themed social network, BodySpace, with over 2.7 million active members. The success of the website has led to a number of proprietary sports nutrition products and accessories being developed and sold under its name.
In September 2015, the CEO and founder Ryan DeLuca stepped down from his role, announcing he would be succeeded on an interim basis by Liberty Media CFO Chris Shean.
Bodybuilding.com grew out of wholesale-creatine.com, an online storefront created by teenage web marketer and amateur bodybuilder Ryan DeLuca in 1997, to capitalize on the rising popularity of creatine supplements. After two years of success, usually filling orders out of his garage, DeLuca purchased the domain Bodybuilding.com for $20,000, at age 21. The site went live on April 13, 1999 and within a year also launched teenbodybuilding.com. While teenbodybuilding.com flourished with articles and writings by some of the most successful teen bodybuilders of the time like Layne Norton, Anthony Church, and others, it was eventually merged into the primary domain name, bodybuilding.com
After years of rapid growth, a majority stake in Bodybuilding.com was acquired in July 2006 by Milestone Partners for an undisclosed amount. That same year, Inc. Magazine ranked DeLuca number five on its list "30 Under 30: America's Coolest Entrepreneurs." In January 2008, Liberty Media Corporation acquired a controlling stake in Bodybuilding.com for more than $100 million. DeLuca stayed on as the company's CEO.
As of 2014, Bodybuilding.com is a nine-time honoree on the Inc. 5000 ranking of America's fastest-growing companies, with a reported revenue in 2013 of $420 million. It has 785 employees working at 4 locations, including distribution centers in North Las Vegas, NV; New Berlin, WI; Shiremanstown, PA; and Bedfordshire, U.K.. The corporate headquarters is also located in Boise, along with the company's customer service call center.
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