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Bold as Love (song)

"Bold as Love"
Song by the Jimi Hendrix Experience from the album Axis: Bold as Love
Released December 1, 1967 (1967-12-01)
Recorded October 29, 1967
Studio Olympic Sound, London
Genre Psychedelic rock
Length 4:09
Label Track
Writer(s) Jimi Hendrix
Producer(s) Chas Chandler

"Bold as Love" is the title track to Axis: Bold as Love, second album by the Jimi Hendrix Experience. The song, which closes the album, was written by Jimi Hendrix and produced by band manager Chas Chandler.

The Jimi Hendrix Experience began work on "Bold as Love" in October 1967 at London's Olympic Sound Studios, recording a number of instrumental backing tracks in an initial session dedicated to the song on October 4. Hendrix, Noel Redding and Mitch Mitchell also spent the following day's session focused on the track, recording over 20 different takes and four different endings throughout the day before eventually settling on a combination of takes 21 and 27 for the master recording. After diverting attention to other songs set for the album, the band returned to finish work on "Bold as Love" on October 29, completing "Up from the Skies", "Castles Made of Sand", "One Rainy Wish" and "EXP" in the same session. As with the rest of the album, "Bold as Love" was produced by Chas Chandler and engineered by Eddie Kramer.

Hendrix biographer Harry Shapiro describes the theme of "Bold as Love" as being "an Olympian battle of passions whose strategy is mapped out ... self-evidently in colours", noting in relation to the lyrics that "The conclusion has to be that love comes in many hues, love is hard work and to get properly involved takes commitment and courage".AllMusic writer Denise Sullivan explains in a similar way that the song "outlines a rainbow in an epic declaration of love in its many colours", proposing that "One interpretation may be that people are one, despite our different shades; another may be that in all persons there resides an array of emotions, each corresponding to a color" and concluding that "In either case, complete integration is Hendrix's ideal". The practice of using colours as lyrical metaphors has been compared to fellow Axis: Bold as Love track "One Rainy Wish" and Are You Experienced number "Love or Confusion".


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