Bounce TV
 |
|
| Type |
Digital broadcast television network (general entertainment programming) |
|---|---|
| Country | United States |
| Availability | Nationwide via OTA digital television (81% U.S. coverage) |
| Founded | April 4, 2011 by Martin Luther King III and Andrew Young |
| Slogan | TV Our Way |
| Headquarters | Atlanta, Georgia |
| Owner | Bounce Media LLC |
|
Key people
|
Ryan Glover (president) Jonathan Katz (COO) |
|
Launch date
|
September 26, 2011 |
|
Picture format
|
480i (SDTV) (transmitted in either 16:9 widescreen or 4:3 letterbox) |
| Affiliates | List of affiliates |
|
Official website
|
www |
Bounce TV is an American digital multicast television network that is owned by Bounce Media, LLC. Promoted as "the first 24/7 digital multicast broadcast network created to target African Americans," the channel features a mix of original and acquired programming geared toward blacks and African Americans between 25 and 54 years of age. The network is affiliated with broadcast television stations in several markets through digital subchannels, and is also available on the digital tiers of select cable providers at the discretion of a local affiliate.
The network was founded on April 5, 2011, and is majority owned and operated by African Americans. The founding group and initial ownership team included Andrew Young (Ambassador to the United Nations), Martin Luther King III and Andrew "Bo" Young III; the group also includes Rob Hardy and Will Packer, co-founders of Rainforest Films, a top African-American production company. The "Bounce TV" name was chosen as a branding avenue to signify that the network is "going somewhere with energy".
The network formally launched on September 26, 2011 at 12:00 p.m. Eastern Time, with the 1978 musical film The Wiz as its inaugural broadcast followed by A Raisin in the Sun with Do the Right Thing in prime time. The movie in primetime on the second day was Spike Lee's School Daze. This would be followed two days later with its first sports telecast, CIAA football.
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Wikipedia