Bruce Woodcock (computer games analyst)

Bruce Sterling Woodcock (born 1970) is an American computer and video games industry analyst, best known for his work on subscription tracking of massively multiplayer online games via his website MMOGCHART.COM.

Woodcock was born in the small farming community of Sullivan, Missouri, on June 20, 1970, the youngest of three children to Myron and Mary Woodcock. He graduated from Sullivan Senior High School in 1988, and then went on to Purdue University, studying physics, philosophy, and computer science. In 1989, he became involved in internet gaming on early MUDs, and in 1990, was briefly running two of the largest TinyMUDs of the time, TinyMUD Classic and Islandia. His original online handle was Sir Bruce Sterling, which was later shortened to Sir Bruce when he began posting on message boards.

Leaving college early, he moved to Colorado Springs, Colorado, in 1991, where he began a career in information technology. In 1993, he moved to San Jose, California, where he subsequently worked as a system administrator at early ISP Netcom (USA), and then Network Appliance, eventually leaving in 1997 with $250,000 in stock options. He started to maintain a presence on the Yahoo! financial message boards as he closely tracked the performance of Network Appliance, helped the company's fortunes, and built his own portfolio to $3 million.[1]

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