Burger King Corporation
The Burger King logo
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| Subsidiary | |
| Industry | Restaurants |
| Genre | Fast food restaurant |
| Predecessor | Insta-Burger King |
| Founded |
Insta-Burger King: 1953 Jacksonville, Florida Burger King: 1954 Miami, Florida |
| Founder |
Insta-Burger King: Keith J. Kramer and Matthew Burns Burger King: David Edgerton and James McLamore |
| Headquarters | 5505 Blue Lagoon Drive, Miami-Dade County, Florida, United States |
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Number of locations
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15,000+ (2015) |
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Area served
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Global |
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Key people
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| Products | |
| Revenue |
 US$4.05 billion (FY 2015)
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 US$363.0 million (FY 2015 RBI)
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US$1.912 billion (FY 2015 RBI)
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| Total assets |
US$18.41 billion (FY 2015 RBI)
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| Total equity |
US$2.912 billion (FY 2015 RBI)
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Number of employees
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34,248 (FY 2015 RBI) |
| Parent | Restaurant Brands International |
| Website | |
Burger King (BK) is an American global chain of hamburger fast food restaurants. Headquartered in the unincorporated area of Miami-Dade County, Florida, the company was founded in 1953 as InstaBurger King, a Jacksonville, Florida-based restaurant chain. After Insta-Burger King ran into financial difficulties in 1954, its two Miami-based franchisees David Edgerton and James McLamore purchased the company and renamed it "Burger King". Over the next half-century, the company would change hands four times, with its third set of owners, a partnership of TPG Capital, Bain Capital, and Goldman Sachs Capital Partners, taking it public in 2002. In late 2010, 3G Capital of Brazil acquired a majority stake in the company, in a deal valued at US$3.26 billion. The new owners promptly initiated a restructuring of the company to reverse its fortunes. 3G, along with partner Berkshire Hathaway, eventually merged the company with the Canadian-based doughnut chain Tim Hortons, under the auspices of a new Canadian-based parent company named Restaurant Brands International.
The 1970s were the "Golden Age" of the company's advertising, but beginning in the early-1980s, Burger King advertising began losing focus. A series of less successful advertising campaigns created by a procession of advertising agencies continued for the next two decades. In 2003, Burger King hired the Miami-based advertising agency Crispin Porter + Bogusky (CP+B), who completely reorganized its advertising with a series of new campaigns centered on a redesigned Burger King character nicknamed "The King", accompanied by a new online presence. While highly successful, some of CP+B's commercials were derided for perceived sexism or cultural insensitivity. Burger King's new owner, 3G Capital, later terminated the relationship with CP+B in 2011 and moved its advertising to McGarryBowen, to begin a new product-oriented campaign with expanded demographic targeting.
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