Burger King products
A Burger King Whopper combo meal
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| Subsidiary | |
| Industry | Restaurants |
| Genre | Fast food restaurant |
| Predecessor | Insta-Burger King |
| Founded |
Insta-Burger King: 1953 Jacksonville, Florida Burger King: 1954 Miami, Florida |
| Founder |
Insta-Burger King: Keith J. Kramer and Matthew Burns Burger King: David Edgerton and James McLamore |
| Headquarters | 5505 Blue Lagoon Drive, Miami-Dade County, Florida, United States |
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Number of locations
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15,000+ (2015) |
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Area served
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Global |
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Key people
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| Products | |
| Revenue |
 US$4.05 billion (FY 2015)
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 US$363.0 million (FY 2015 RBI)
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US$1.912 billion (FY 2015 RBI)
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| Total assets |
US$18.41 billion (FY 2015 RBI)
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| Total equity |
US$2.912 billion (FY 2015 RBI)
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Number of employees
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34,248 (FY 2015 RBI) |
| Parent | Restaurant Brands International |
| Website | |
When the predecessor of international fast food restaurant chain Burger King (BK) first opened in 1953, its menu predominantly consisted of hamburgers, French fries, soft drinks, milkshakes, and desserts. After being acquired by its Miami, Florida franchisees and renamed in 1954, BK began expanding its menu by adding the Whopper sandwich in 1957, and has since added non-beef items such as chicken, fish, and vegetarian offerings, including salads and meatless sandwiches. Other additions include a breakfast menu and beverages such as Icees, juices, and bottled waters. As the company expanded both inside and outside the United States, it introduced localized versions of its products that conform to regional tastes and cultural or religious beliefs. To generate additional sales, BK occasionally introduces limited-time offers of special versions of its products, or brings out completely new products intended for either long- or short-term sales. Not all of these products and services have been successful; in 1992, Burger King introduced limited table service featuring special dinner platters, but this concept failed to generate interest and was discontinued.
The company introduced the first iteration of its breakfast menu, along with the company's "Specialty Sandwich" product line, in a 1978 menu expansion. The products were some of the first designed by a fast food restaurant chain that were intended to capture the adult market, members of which would be willing to spend more on a higher-quality product. The expanded Burger King menu was part of a plan by then-company president Donald N. Smith to reach the broadest possible demographic market to better compete with McDonald's, and to fend off then newcomer Wendy's, who had a growing market share. The plan was successful: the company's sales increased by 15 percent. Despite another menu expansion in 1985, the company's market gains diminished due to neglect of the brand at the hands of then-parent Pillsbury and its successors, Grand Metropolitan and Diageo. When the company was sold to a group led by TPG Capital in 2004, the trend of targeting an expanded audience was renewed under a plan by its then-CEO Brad Blum. During Blum's tenure, the company added several products that featured higher-quality ingredients and other menu fare that again attempted to appeal to the adult palate and demographic. As in the past, not all of these products met corporate sales expectations, or in the case of several of its larger offerings, resulted in negative publicity due to nutritional concerns. With the purchase of the company in 2010 by 3G Capital, the company again began another revamp of its product line by phasing out some products, introducing new ones and redesigning others including its flagship Whopper sandwich.
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Wikipedia