Business.com
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| Corporation | |
| Industry | Performance Based Marketing |
| Founded | 1999 |
| Headquarters | Carlsbad, California, U.S. |
| Parent | Resource Nation |
| Website | Business.com |
Business.com is a digital media company and B2B web destination which offers various performance marketing advertising, including lead generation products on a pay per lead and pay per click basis, directory listings, and display advertising. The site covers business industry news and trends for growth companies and the B2B community to stay up-to-date, currently housing more than 15,000 pieces of content as of November 2014. In October 2014, the website was ranked #1 on Inc.com's '50 Websites Your Startup Needs to Succeed'.
Business.com, Inc. was founded in 1999 by Jake Winebaum, previously chairman of the Walt Disney Internet Group; and Sky Dayton, founder of Earthlink, Boingo Wireless, and Helio, among others. Around that time, the Business.com domain name was purchased from Marc Ostrofsky by Winebaum's eCompanies Ventures for a then record $7.5 million. This represented a tidy profit over the $150,000 price tag of the domain in 1997, also a record in its own time. In addition to investment by eCompanies, early funding in the amount of $61 million was provided in 2000 by Pearson PLC, Reed Business Information, McGraw Hill, and others. In its initial form, Business.com aimed to be the Internet's leading search engine for small business and corporate information.
As with much of the nascent and well-hyped Internet industry, Business.com struggled through the Dot-com bubble years. The company retooled beginning in 2002 after massive layoffs and a new focus on developing a pay for performance ad network model. In April 2003, the company achieved profitability, and on November 8, 2004, having survived the collapse of the dot-com bubble, the company secured an additional $10 million in venture capital funding from Benchmark Capital.
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