CFQM-FM
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| City | Moncton, New Brunswick |
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| Branding | 103.9 Max FM |
| Slogan | Moncton's Greatest Hits! |
| Frequency | 103.9 MHz (FM) |
| First air date | March 1, 1977 |
| Format | Classic hits |
| ERP | 70,000 watts |
| Callsign meaning | Canada's Finest Quality Music |
| Owner | Maritime Broadcasting System |
| Sister stations | CKCW-FM, CHOY-FM |
| Webcast | Listen Live |
| Website | 1039maxfm.com |
CFQM-FM is a Canadian radio station broadcasting from Moncton, New Brunswick at 103.9 FM owned by the Maritime Broadcasting System. The station currently airs a classic hits format and is branded on-air as 103.9 MAX FM. Since 1977, the station has had numerous music formats such as easy listening, middle of the road, country and adult contemporary. From 1979 to 1998, it had a successful country music format.
In 1976, Island Radio Broadcasting Co. received approval by the CRTC to operate a new FM radio station at 103.9 FM with an effective radiated power of 24,600 watts as it would be the first FM radio station in Moncton. The company had requested the 95.7 FM frequency for this station but the national public broadcaster CBC wanted that channel signal to be reserved for its future use in the Atlantic region.
Island Radio was a division of Eastern Broadcasting Co. Ltd, which became the Maritime Broadcasting System (MBS Radio) in the 1980s.
CFQM-FM first signed on the air on March 1, 1977, originally with an easy listening format. At the time, Moncton had three radio stations. Privately owned sister station CKCW-AM; CBA-AM, a 50,000-watt clear-channel CBC public network station outlet; and CBAF-AM, the French counterpart of the CBC/Radio-Canada network for Atlantic Canada.
In 1979, the Canadian Maritime provinces only had a handful FM terrestrial radio stations: CFBC-FM, CKWM-FM, CJCB-FM, CBC Stereo (CBH-FM), CHFX-FM, and C100-FM. Owing to the CRTC mandate, it prohibited the same genre of music to be heard full-time. Late evening and weekend blocks were set aside for specialty variety programs such as journals, classical and French music which abided by its licence requirements and agreements.
In January 1979, CFQM-FM switched to a country music format re-branding itself as “Country 104 FM CFQM” (representing its FM 104 dial position). Prior to the station's format switch to country music, sister station, CKCW-AM, fill in the gap with an afternoon country music block throughout the latter part of the 1960s and early 1970s. Coincidentally its call sign stands for Canada Knows Country and Western (during CKCW's days as a country music station).
Other slogans of CFQM in the 1980s were Country Stereo 104 FM and FM-104 CFQM. Subsequently during the 1990s new country slogans would be introduced to the station until its format change in 1998.
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