Centre commercial Beaugrenelle
Beaugrenelle Paris is a shopping mall located in Paris' 15th arrondissement, close to the River Seine and 10 minutes' walk from the Eiffel Tower. It is one of the biggest shopping malls in Paris' inner city. A mix between a department store and a shopping mall, Beaugrenelle is home to 120 shops and restaurants.
Another landmark close to the mall is the 37.73-foot high replica of the Statue of Liberty, a gift from the USA to France in 1889.
Beaugrenelle Paris’ story began in the 1970s with the development of a new neighborhood. The first Beaugrenelle shopping mall, which opened in 1979, was an integral part of a residential complex built in the typical brutalist style of the time.
By 1999, the shopping mall was in decline, consequently a complete renovation project was launched in 2003 by the new owner Gecina.
The architecture was largely responsible for this slow, irreversible decline. The neighborhood had been designed according to a utopian vision particular to France: in the 1960s and 1970s, urban planners believed that functional areas, such as shops and living spaces, should be elevated and separated from the traffic. This functionalism also lay behind the design of La Défense, La Part Dieu in Lyon and other new towns, and was based on the sanitary principles laid out in the Athens Charter. “France, being absolutist and excessively theoretical, was the only country to apply this new type of urban planning concept to the letter,” notes Denis Valode.
When the decision was taken to redevelop the mall, Apsys, won the competition.
Located in France and Poland since 1996, Apsys, an investor-developer, manages a portfolio of 31 shopping centres and pilot 6 projects under development.
Its project was to demolish the existing center, extend its perimeter, incorporate it into the city and bring it down to the Seine.
Ten years later, Beaugrenelle Paris opened its doors on 23rd October 2013.
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