China Food TV

China Broadcast & TV Culture (Qingdao) Co, Ltd (青岛广电中视文化有限公司 Qīngdǎo Guǎngdiàn Zhōngshì Wénhuà Yǒuxiàngōngsī) is a television production company in China. It operates China Food TV (CFTV, S: 中华美食频道, T: 中華美食頻道, P: Zhōnghuá Měishí Píndào), a digital pay television channel focusing on cooking shows. The corporate headquarters is in Office 214, Building G3 of the South City Software Park (市南软件园 Shìnán Ruǎnjiànyuán) in Qingdao, Shandong.

China Food TV is aired nationally across Mainland China, and the CFTV company is the largest food show production agency in Mainland China. The CFTV company produces about 60 minutes of self-made food shows daily.Édouard Cointreau serves as the honorary president of CFTV.

The CFTV company, a joint-stock and program operating company, was established on January 18, 2001. The Qingdao Broadcast and Television Bureau (青岛广播电视局 Qīngdǎo Guǎngbō Diànshì Jú) invested in CFTV during its structural reformation. The first show produced by the company was the Man-Han Style Banquet, which was broadcast on China Central Television (CCTV) and Qingdao TV.

In April 2005 the State Administration of Radio, Film, and Television (SARFT) permitted the company to establish its own national pay television cable channel. The channel was officially launched on November 8, 2005. As of 2009 the channel is one of twelve Chinese pay television channels which a consumer may watch for free for two months after he/she upgrades his/her top box set.

China Food TV sponsors the "Mid-Autumn Food Festival" and the "Sino-German Food Dialogue", two events that occur during the Asia-Pacific Weeks (German: Asien-Pazifik-Wochen, APW) celebration in Berlin, Germany.

The first show produced by the company was the Man-Han Style Banquet (滿漢全席 Mǎn Hànquánxí, referring to the Manchu Han Imperial Feast), which was broadcast on China Central Television (CCTV) and Qingdao TV. China Food TV and China Central Television had jointly organized the program, and released many derivative products. For instance they used "leftovers" from the Manhan Quanxi shooting process so they could create "teaser trailer" programs. Therefore, the fame resulting in the brand effect would increase. China Food TV airs reruns of the programs and created recorded copies, compilations, and derivative books and video discs. For instance China Food TV created Meiri Yi Cai (A Dish Every Day) and Manhan Quanxi - Quanguo Bengren Dianshi Leitai Sai (Manchu Han Imperial Feast - National Cooking "Leitai" Competition on Television). Wang Qitai (王琪泰 Wáng Qítài) of the Taizhou Broadcast and Television Bureau said that the marketing took a "three-dimensional manner" so brands could be marketed to domestic Mainland Chinese audiences.

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Wikipedia