Cholula hot sauce
 |
|
| Product type | Hot sauce |
|---|---|
| Country | Chapala, Jalisco, Mexico |
| Website | Cholula.com |
| Heat |
 Low |
| Scoville scale | 1,000 SHU |
Cholula hot sauce is a brand of chili-based hot sauce, manufactured in Chapala, Jalisco, Mexico, and licensed by José Cuervo. According to its manufacturers, Cholula hot sauce rates 1,000 on the Scoville scale though other sources measure it as being over three times hotter, at 3,600 Scoville units. The product is packaged with an iconic round wooden top. Five varieties of Cholula are widely marketed in North America, including Original, Chipotle, Chili Garlic, Chili Lime, and Green Pepper.
The hot sauce is named after the 2,500-year-old city of Cholula, Puebla, the oldest still-inhabited city in Mexico. The name "Cholula" is derived from the Nahuatl toponym Chollollan, meaning "the place of the retreat".
Prior to its acquisition, Cholula was produced for three generations in Chapala, Jalisco, used primarily as an ingredient in sangrita. Following expansion across the Mexican market, Cholula was first introduced to the United States in Austin, Texas in 1989. During the 1990s, Cholula achieved distribution in supermarket chains throughout the American Southwest; it is currently available nationwide, as well as in many Canadian supermarkets. The product is most frequently retailed in 5-ounce glass bottles, although the original flavor is also available in 2-ounce and 12-ounce glass bottles, as well as 64-ounce plastic bottle, and 7-gram single-use condiment packets.
Cholula has attempted a number of brand extensions. In 1999, a Cholula picante sauce was tested in Denver, Colorado and quickly removed from the market. Cholula's line of dry seasonings, including Original, Chili Lime and Chili Roast Garlic, was discontinued in 2009.
...
Wikipedia