Curves International
 |
|
| Private company | |
| Industry | Fitness |
| Founded | Harlingen, Texas (1992) |
| Headquarters | Waco, Texas |
|
Key people
|
Monty Sharma, CEO |
| Products |
Weight loss Fitnesss Exercise |
| Revenue |
 $30.3 Million USD (2012) |
|
Number of employees
|
160 (2004) |
| Website | http://www.curves.com/ |
Curves International, also known as Curves for Women, Curves Fitness, or just Curves, is an international fitness franchise co-founded by Gary and Diane Heavin in 1995. In October 2006, Curves was said to have 10,000 locations worldwide, with 7,848 of those locations in the United States. In May 2016, the company's website listed 1,035 locations in the United States. The company is privately held by its co-founders, with corporate offices located in Waco, Texas. Curves fitness and weight loss facilities are designed specifically for and focused on women, although in some states, men are allowed to join.
The clubs compete with other women's-only chain health clubs, including Spa Lady and Lucille Roberts.
Curves was founded by Gary Heavin and his wife, Diane. They opened their first Curves in Harlingen, Texas, in 1992. This new concept of 30-minute fitness, strength training, weight-loss guidance, and an environment designed for women was immediately successful. They began to develop plans for franchising the concept, with the first opening in 1999. Curves claims it is the world's largest fitness franchise and was recently recognized as one of the 10 largest franchise companies in the world. According to Curves International Inc's fact sheet, Curves achieved 6,000 franchises in 7 years. Curves facilities are located in over 85 countries, including the United States, Canada, Mexico, Australia, New Zealand, South Africa, and Japan. Curves is known as in Ukraine, Slovakia, Serbia, Bulgaria, Romania, Kazakhstan, Poland, the Czech Republic and Russia.
Curves fitness and weight loss facilities are designed specifically for and focused on women. The program is designed around circuit training, which utilizes hydraulic resistance equipment to achieve results. The strength training regimen is combined with cardiovascular training for a full body workout.
In 2002, the Exercise & Sports Nutrition Laboratory at Baylor University began researching the efficacy of the Curves fitness and weight loss program. Curves awarded the ESNL a $5 million, five-year grant to start the Curves Women's Health Initiative.
In 2008 this grant funding moved with Dr. Richard Kreider to the Texas A&M University.
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Wikipedia