Current Logo of MOR 103.1 Baguio
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City | Baguio City |
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Broadcast area | Benguet, La Union, Mountain Province, Aurora, Zambales, Apayao, Kalinga, Ifugao, Nueva Vizcaya, Quirino, Isabela, Cagayan and Batanes |
Branding | 103.1 MOR My Only Radio For Life! Baguio (an ABS-CBN station) |
Slogan | For Life! Kahit saan napapakinggan Dayta Ah! It's not just Radio, It's MOR! |
Frequency | 103.1 MHz |
First air date | February 17, 2002 |
Format | Pop Music, Top 40, OPM |
Power | 5,000 watts |
ERP | 94,000 watts |
Class | B-C1-C2-D-E |
Callsign meaning | DZRR (Radio Romance) |
Affiliations | My Only Radio |
Owner | ABS-CBN Corporation |
Webcast | Listen Live |
DZRR-FM (103.1 MHz) is a commercial radio station owned and operated by the ABS-CBN Corporation. The station is one of the 16 My Only Radio FM stations managed under the ABS-CBN Regional Network Group division, which was founded on July 14, 2001 in the Philippines. MOR was launched on February 17, 2002 in Baguio City. It broadcasts throughout Northern Luzon and Cagayan Valley; as well as Central Luzon, Cavite, Rizal, Laguna and Metro Manila in the south via weak signal. The studio is located at the Lower Basement of CAP Building, Post Office Loop Baguio City. Its transmitter is located atop Mt. Sto. Tomas, Tuba, Benguet.
On May 12, 2012, MOR Baguio reformatted from B-C-D into a C-D-E station thus removing all of its programs except for The Weekend Top 20 and TV Patrol Northern Luzon on MOR. On July 8, 2013, MOR Baguio together with its other sister stations nationwide changed its logo into its current logo when 101.9 Manila reformatted and rebranded as MOR 101.9 Manila. On September 1, 2014, they again changed their programs' name synchronous with other regional MOR Stations.
MOR is also broadcast to 17 provincial stations in the Philippines.