Digiday
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| Available in | English |
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| Founded | 2008 |
| Headquarters | New York City, U.S. |
| Key people | Nick Friese (Founder) Brian Morrissey (Editor-in-chief) |
| Revenue | Undisclosed |
| Employees | 60 |
| Website | digiday |
| Registration | Optional |
| Current status | Active |
Digiday is an online trade magazine for online media founded in 2008 by Nick Friese. It is headquartered in New York City, with offices in London and Tokyo.
Digiday provides daily online coverage of developments in the fields of advertising, publishing, and media, and also produces various events, such as industry summits and awards galas. Founder Nick Friese created a publication with a focus on modern media and marketing in April 2008. With support from a friend Doug Carlson, managing director of Zinio, Friese put together a Digital Publishing and Advertising Conference in a New York City hotel. Originally called DM2 Events (an abbreviation of Digital Media and Marketing Events), a colleague came up with "Digiday" as a shorter version of Friese's proposed "Digital-Day". The company depends on a variety of offerings to generate revenue, claiming that half of its revenue comes from advertising, branded content, sponsored content, and career listings, and the other half coming from hosting events and conducting awards programs. It further claims that these sources have provided "double-digit revenue growth" in the mid-to-late 2010s. Digiday also has a podcast series covering client, agency, and media perspectives.
Bloomberg View describes Digiday's "running series on 'confessions' from digital marketing insiders" as "a good source of frank and cynical, though anonymous, descriptions of a deeply dysfunctional business", for example, interviewing "a female ex-creative agency executive who talks about the diversity issues that still plague the industry". In March 2012, Forbes identified Digiday as one of its "12 Must-Know Media Sites". In February 2015, Fast Company named Digiday on its list of "The World’s Top 10 Most Innovative Companies of 2015 In Media", describing the company as "an important resource and authority in the world of digital media", and citing its "summits on the future of digital advertising". In 2014 the Harvard Business Review described the Digiday Awards as being "as coveted as the Stevies". From 2008 to 2017, Digiday hosted over 250 events, such as the annual Digiday Mobile conference held in New York City. Digiday also has a podcast series covering client, agency, and media perspectives.
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