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Founded | 2006 (as Myrtle Beach Direct Air) | ||||||
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Ceased operations | 13 March 2012 | ||||||
AOC # | Various | ||||||
Hubs | |||||||
Focus cities | |||||||
Destinations | 18 | ||||||
Company slogan | When Time Matters...GO DIRECT! | ||||||
Parent company | Sky Air & Tours LLC | ||||||
Headquarters | Myrtle Beach, South Carolina | ||||||
Key people | Ed Warneck Judy Tull Marshall Ellison Kay Ellison Robert Keilmann |
Southern Sky Air Tours, d/b/a Direct Air was an airline business based in Myrtle Beach, South Carolina, USA Direct Air started in 2007 and leased aircraft with charter airlines. Its main base was Myrtle Beach International Airport. Direct Air's flights were operated by Sky King, Inc., Xtra Airways, World Atlantic Airlines, and USA Jet. In March 2012 Direct Air ceased operations, stranding many of its passengers. The airline planned to resume operations on May 15, 2012, although this was contested by the U.S. Department of Transportation. The charter carrier was subject to Chapter 7 liquidation on April 12, 2012.
On November 14, 2006, Direct Air announced nonstop service from Myrtle Beach to Newark, Niagara Falls, and Plattsburgh, New York. On March 7, 2007, Direct Air (Myrtle Beach Direct Air at the time) started flying. The flights were being operated by Sky King, Inc. on Boeing 737-200 aircraft until May 14, 2007 when Direct Air ended its relationship with Sky King, Inc.
Direct Air's flights were then operated primarily by Xtra Airways and Sky King, Inc. Boeing 737-400 aircraft. Occasionally, especially during peak travel periods, additional other operating carriers and aircraft types are used. These have included Virgin America,USA Jet, Dynamic Airways, Vision Airlines, and Miami Air.