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Discount Shoe Warehouse

DSW, Inc.
Formerly called
Shonac Corporation
Public company
Traded as DSW
Industry Retail
Founded January 20, 1969; 48 years ago (1969-01-20)
Headquarters Columbus, Ohio
Number of locations
501
Key people
Jay Schottenstein, Chairman
Roger Rawlins, CEO
Jared Poff, CFO
Revenue Increase $2.711 billion (2016)
Decrease $0.124 billion (2016)
Total assets Increase $1.428 billion (2016)
Total equity Increase $0.937 billion (2016)
Number of employees
12,600
Website dswinc.com
dsw.com

DSW, Inc. is a footwear retailer with 501 stores and an e-commerce website.

The company also owns private-label footwear brands including Audrey Brooke, Kelly & Katie, Lulu Townsend, and Poppie Jones.

The company was founded in 1969 as Shonac Corporation, as the shoe licensee for Value City.

In July 1991, the company opened its first store, which was in Dublin, Ohio.

In 1998, the company was acquired by Value City.

By 1999, the company had 48 stores.

In December 2004, the company was acquired by Retail Ventures, an affiliate.

In March 2005, the company experienced massive data theft, including customer data from 1.4 million credit card transactions.

In June 2005, the company became a public company via an initial public offering.

In April 2008, the company launched its e-commerce website.

In 2011, the company acquired Retail Ventures, its largest shareholder.

In 2014, the company acquired 44% of Town Shoes, a chain of Canadian store stores, and entered into a licensing agreement for the DSW name.

In February 2016, the company acquired Ebuys for $62.5 million.

In July 2016, the company added shoes for children to its inventory.

In August 2016, the company entered into a franchising agreement with Apparel Brands to open DSW stores in the Middle East.

In March 2017, the company reached a deal with Under Armour to carry Under Armour shoes in DSW stores.

In June 2017, the company opened a store in Oman, its first store in the Middle East.


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