Due Drop
| Due Drop | ||||
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| Studio album by Toya Delazy | ||||
| Released | 23 April 2012 | |||
| Recorded | 2011-2012 | |||
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| Label | Sony Music Entertainment Africa | |||
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| Toya Delazy chronology | ||||
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| Singles from Due Drop | ||||
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| Professional ratings | |
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| Review scores | |
| Source | Rating |
| Channel 24 |   |
| The Times | 8/10 |
Due Drop is the debut studio album by South African singer Toya Delazy, released by Sony Music Entertainment Africa on 23 April 2012. The album is a fusion of JEHP, an acronym for Jazz, Electo, Hip hop, and Pop. Production for the standard edition of the album was primarily handled by Jax Panik. The Johannesburg-based production duo Octave Couplet also assisted with production. The deluxe edition of the album includes addition production and remixes from Justin Denobrega, Pascal & Pearce, and Classy Menace.
The standard edition of the album features a cappella group The Soil, and the deluxe edition features Ross Jack. Due Drop was preceded by the release of the singles "Pump It On" and "Love Is In the Air". The artwork for all three installments of the album was conceptualized and created by photographer Ross Garrett.
The album received generally mixed reviews from music critics, who commended its production, sound, and commercial appeal. The album sold over 20,000 copies and was awarded a Gold plaque by the Recording Industry of South Africa. The deluxe edition of the album won Best Pop Album at the 2013 South African Music Awards, and was nominated in two categories at the 2013 Metro FM Music Awards. Delazy won Newcomer of the Year at the aforementioned SAMAs, and received a total of two nominations at the aforementioned Metro FM Music Awards for her work on the album.
The song "Love Is In the Air" has elements of house groove beats. "Are You Gonna Stay?" is a mid tempo song; Delazy's vocals on the song is reminiscent of Nicki Minaj. "Jai Lover" is an electro pop song with Zulu lyrics. "Yeah Hell Yeah (With You)" is an ode to her sexual instincts. Delazy meditated and thought in silence on the broken hearted ballad "Love Takes Time". "Memoriam" is an electro anthem centered around the loss of love and life.
"Pump It On" was released as the album's lead single on 28 October 2011. The song was produced by Jax Van Heerden and Johnny Deridder. It received substantial airplay on 5FM and Metro FM. The music video for "Pump It On", which was released on November 15, 2011, surpassed 200,000 views on Vevo.
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