"Dura" (American Spanish: [du.ɾa]; English: "Hot") is a single by Puerto Rican rapper Daddy Yankee from his upcoming studio album El Disco Duro. On January 18, 2018, El Cartel Records released "Dura" and its music video, directed by Carlos Pérez, filmed in Los Angeles and based on 1990s style and visuals. The song was written by Daddy Yankee, Juan Rivera, Luis Romero, and Urbani Mota, and was produced by Los Evo Jedis.

The single has been described as an uptempo reggaeton track with reggae influences and lyrics about a good looking woman. Commercially, the song topped the charts of 11 countries and reached the top 10 of seven others. In the United States, "Dura" peaked at number 50 on the Billboard Hot 100 and at number two on the Hot Latin Songs chart.

"Dura" was written by Daddy Yankee, Juan Rivera Vázquez "Gaby Music", Luis "Rome" Romero, and Urbani Mota Cedeño "DJ Urba", and was produced by Puerto Rican production duo Los Evo Jedis, composed by DJ Urba and Rome, who had previously worked with Daddy Yankee on "Shaky Shaky" (2016).

On January 4, 2018, Suzette Fernandez of Billboard announced that Daddy Yankee's first single of 2018 would be "a new song called 'Dura'", scheduled to be released in January. The following day, Daddy Yankee posted on his Instagram account that he was "putting the finishing touches to [his] new single" and that "January will be interesting." According to Daddy Yankee, it is "an amusing song" that includes "reggae and old schools sounds, and melts with the current musical influence." He wrote on an Instagram post that "the modern and the retro world collide on a song" and that it was inspired by his musical influences from the beginnings of his career. He also stated that the track "harks back to the rhythm and nostalgia for music of the late 1980s and early 1990s, that essence of reggae that inspired reggaeton."

Shortly after the release of the single, Daddy Yankee initiated a campaign on Instagram named #DuraChallenge, encouraging fans to film themselves dancing to the track. Puerto Rican newspaper Primera Hora reported that #DuraChallenge has inspired more than 82,000 Instagram videos as of March 6, 2018, starred by "aspiring dancers, children, top class models, and people of the Third Age."

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