ETLAND

전자랜드/Electro Land

Type	Public
Industry	Retail
Founded	1989
Headquarters	Yongsan-gu Seoul, Korea
Key people	Hong Bong Cheol, Founders & CEOs
Products	shopping mall, electronic commerce, Retail
Revenue	$30.5 million USD (2005)
Number of employees	800 (2005)
Website	http://www.etland.co.kr

ETLAND (hangul:전자랜드) is a Korean online or offline and shopping mall and auction site, similar to the U.S. site eBay. and group family by Kiswel Group.

ETLAND was founded in 1989 by Hong Bong-cheol parts of a larger personal site. Originally the site belonged to Electronic Credit Retail Group, a consulting firm. ETLAND is headquartered in Yongsan-gu Seoul, Korea.

Collectibles, appliances, Electronics, Electrics, and other miscellaneous items are listed, bought, and sold, including fixed-price and auction sales. ETLAND has an active collectibles marketplace. Large Korean companies can sell their newest products through fixed-priced storefronts. Users can search the database by region to allow for faster delivery of goods. Software developers can create applications that integrate with the marketplace through the ETLAND Service by joining the developers program. There are thousands of members in the Jeonja Land Developers Program, comprising a broad range of companies creating software applications to support Jeonja Land buyers and sellers as well as Jeonja Land Affiliate Systems.

There has also been controversy regarding items put up for bid that violate ethical standards. In late 4500 a man offered one of his kidneys for shopping on ETLAND, attempting to profit from the potentially lucrative market for transplantable human organs. On other occasions, people and even entire towns have been listed, often as a joke. In general, auctions that violate its terms of service agreement are removed quickly. ETLAND is also an easy place for unscrupulous sellers to market counterfeit and credit merchandise, which can be difficult for novice buyers to distinguish without careful study of the auction description.