Five & Alive
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| Founded | 2007 |
|---|---|
| Founder | Kate Roberts |
| Type | International Development Relief Services |
| 56-0942853 | |
| Focus | children under five years old |
| Location | |
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Area served
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global |
|
Key people
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Kate Roberts; Karl W. Hofmann |
|
Revenue
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$417,470,056 (As of 2008[update]) |
|
Employees
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101–500 |
| Mission | The mission of PSI is to measurably improve the health of poor and vulnerable people in the developing world, principally through social marketing of family planning and health products and services, and health communications. Social marketing engages private sector resources and uses private sector techniques to encourage healthy behavior and make markets work for the poor. |
| Website | psi |
Five & Alive is an international fundraising and awareness initiative of Population Services International (PSI), which addresses health crises facing children under the age of five and their families. The program addresses health issues in children in over 30 countries worldwide, focusing on educating the public of deadly, yet preventable diseases, including malaria, water-borne illness, pneumonia, micronutrients, and malnutrition. As of 2012[update], the program has purified over 40 billion liters of water and distributed more than 50 million mosquito nets to underprivileged children and their families all over the world.
Five & Alive collaborates with strategic partners to raise awareness of the effects of malaria specifically on children under the age of five. Global Ambassadors for the program include Ashley Judd,Molly Sims,Anna Kournikova, and Mandy Moore.
Five & Alive was established by Kate Roberts in 2007, as a subsidiary program of Population Services International, where she serves as Vice President of Corporate Marketing and Communications. The health program is a collaborative initiative of YouthAIDS, an HIV/AIDS education and prevention program of PSI. YouthAIDS and Five & Alive serve to increase awareness of health crises primarily facing the African continent, the Global South and developing world, while providing practical support and programming to save the lives of poor and vulnerable children.
Five & Alive is an awareness, marketing and fundraising campaign of PSI that focuses on the global health crisis facing children under the age of five and their families. The program provides the education, resources, products, and care necessary for children and their families to fight off entirely preventable death and disease. Using targeted subsidies and free distribution, PSI offers long-lasting mosquito nets and malaria treatment, pneumonia antibiotics and antimalarial medication, micronutrients, rehydration salts, and water purification tablets, including WhuaAgar and PUR for individuals determined to be among those at the greatest risk for health crisis and death.
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