Fré Cohen

Frederika Sophia (Fré) Cohen (August 11, 1903 – June 14, 1943) was a Dutch artist and graphic designer.

Cohen was born in Amsterdam, the oldest daughter of diamond cutter Levie Cohen, a member of the Social-Democrat Jewish community in Amsterdam. Like many other diamond workers Levie Cohen was often out of work. Therefore, the Cohen family moved to Antwerp where there was more work in the diamond business. After the outbreak of the Great War in 1914, the family returned to Amsterdam.

As a child, Fré already showed interest in drawing, and wanted to be a cartoonist. In 1921 she found herself in the wire and cable factory Draka, for which she designed ads. Later, she got a job at a socialist publishing firm, Ontwikkeling (="Development", tied to the Dutch Social Democratic Party, SDAP), where she did some design next to office work. Through her work for this publishing house she got access to the Social Democrat Party’s printing office, Vooruitgang (="Progress").

As a woman designer who was also well-versed in technical things like typesetting, she was initially viewed with suspiction by her male colleagues. For most of the large number of brochures, magazines and other printed matter issued by the Socialist Party’s large Youth Organisation, AJC, Fré Cohen was responsible for designing the covers and the layout.

Initially, as a self-educated artist, she worked in her own personal and easily recognisable style, influenced by art deco and the strong lines and basic colors of De Stijl, used more for decoration than for function, comparable with the Amsterdam School of architecture. Starting in 1924, when she was 21, Cohen started taking part-time lessons at the Quellinus Art School in Amsterdam. From 1927 to 1929, with a grant, she was able to follow lessons on a daily basis. She graduated with a Medal of Honor (the first ever in the Quellinus School's history). After completing her education, her work became more varied and had a lighter tone.

From 1929 to 1932 she was employed by the Stadsdrukkerij Amsterdam, the printing firm of the City of Amsterdam. Until 1941 she stayed on as a freelance assistant and she was given the opportunity to design almost all the common printing for municipal services. She was very active and energetic and worked at a high rate. Also, she designed many bookbindings for various firms, often with an idealistic or socialistic signature, like Querido, Wereldbibliotheek and De Arbeiderspers. Her wrapper and binding designs often cover front, spine and back of the publication. Often, but not always, her signature "FC" may be found. She had a great influence on Dutch graphical design of the 1930s.

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