Futura Plus is a Serbian wholesale, retail and distribution company, selling consumer goods, newspapers, non-alcoholic beverages and confectionery. In 2006, Futura plus opened the first of its Minut2 retail outlets.
The company was established in November 2006 by an integration of four Serbian socially owned companies that were unproductive at the time: the kiosk chains of “Duvan”, “Politika prodaja”, “Borba” and “Duvan promet”.
The merger was the result of a joint enterprise of EMI Denmark holding (owned by Stanko Subotić), Belgrade, Serbia-based D Trade Ltd., and German media company WAZ-Mediengruppe. In 2008 WAZ Media Group left Futura Plus immediately after the Serbian Prosecution raised accusations against Subotić.
Futura Plus conducts retail sales through Minut2, kiosks, regional and depot centres, and wholesale operations (suppliers, publishers, advertising companies, purchases) and services in the fields of marketing, distribution and transport. With over 7,500 sq meters of sales space, supported by 1,200 points of sale and approximately 4,000 employees, Futura plus sells 700 titles of domestic and foreign publications, 640 types of kiosk goods as well as 880,000 copies of newspapers and magazines per day, relying on 200 transport vehicles and 111 suppliers.
Sometimes accompanied by cafes, these resemble the outlets known in the United States as convenience stores, and in Great Britain as "corner shops". The shops typically offer a wider product range than kiosks, with a shelf design designed to allow a better view of the commodities on sale. The first outlet was opened in January 2007, with a total of 20 operated nationally by August of the same year.
On June 4, 2009, Futura Plus minimized the distribution of the Večernje Novosti daily by lowering the number of distributed copies to 2,240 copies from the usual 54,000 copies per day. This followed the decision of Novosti AD to appeal in court for the payment of Futura Plus's outstanding debt towards the editor. It was claimed that the outstanding 90-days past due debt towards the company reached 53 million Serbian dinars. At the same time it was claimed that the total debt of Futura Plus to the Media Association of Serbia companies (including non-past due) was at 180-250 million Serbian dinars.