GE True
| GE True | |
|---|---|
Jan Shepard in "Gertie the Great", a GE True episode about a mallard duck in Milwaukee, Wisconsin, which captivates the community
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| Also known as | ''General Electric True'' |
| Genre | Anthology |
| Written by |
Harold Jack Bloom Otis Carney John Kneubuhl Lou Morheim Dean Riesner Michael Zagor |
| Directed by |
William Conrad Robert M. Leeds Jack Webb |
| Presented by | Jack Webb |
| Narrated by | Jack Webb |
| Country of origin | United States |
| Original language(s) | English |
| No. of seasons | 1 |
| No. of episodes | 33 |
| Production | |
| Executive producer(s) | Jack Webb |
| Producer(s) | Michael Meshekoff |
| Cinematography | Daniel L. Fapp Bert Glennon Carl E. Guthrie Harold E. Stine |
| Camera setup | Single-camera |
| Running time | 25 minutes |
| Production company(s) | Mark VII Limited |
| Distributor | Warner Bros. Television |
| Release | |
| Original network | CBS |
| Picture format | Black-and-white |
| Audio format | Monaural |
| Original release | September 30, 1962 – May 26, 1963 |
GE True (also known as General Electric True) is a 33-episode American anthology series sponsored by General Electric. Telecast on CBS, the series presented stories previously published in True magazine. Articles from the magazine were adapted to television by Gene Roddenberry and other screenwriters.
Jack Webb produced and hosted the thirty-three episodes during his stint as head of Warner Brothers Television through his Mark VII Limited Company. The series aired from September 30, 1962 until May 26, 1963, with repeats through September 1963.
The show had a unique opening: A huge "True" sign, apparently five stories tall, darkened, was seen in deep shadows. Jack Webb announced, "This is True!" Strong symphonic music included timpani rhythms, followed by the majestic opening theme. The True sign became brightly lit as Webb walked alongside the illuminated sign in an off-stage direction. A classic quotation from such figures as Daniel Webster then appeared.
In an overview of the 1962 television season, Time noted:
GE True aired at 9:30 p.m. Sundays, following the last season of the former ABC sitcom, The Real McCoys, starring Walter Brennan and Richard Crenna, renamed on the CBS schedule as The McCoys. GE True aired a half-hour later than a predecessor series, General Electric Theater, hosted by Ronald W. Reagan, which at had aired at 9 p.m. from 1953 to 1962.
Several episodes were directed by William Conrad, Marshal Matt Dillon on radio's Gunsmoke and later the star of the CBS crime drama, Cannon. Like its preceding program, The McCoys, GE True faced opposition from the highly rated NBC western series, Bonanza.
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