Gevalia
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| Wholly owned subsidiary | |
| Industry | Coffee and tea |
| Founded | In 1853 in Gävle, Sweden |
| Founder | Victor Theodore Engwall |
| Headquarters | Chicago, IL |
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Key people
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Dana Vogel, Brand Manager |
| Products | Coffee, Coffee makers, and Boxed tea |
| Services | Coffee |
| Parent | Kraft Foods Group |
| Website | www |
Gevalia (Swedish pronunciation: [jəˈvɑːlɪa]; US /dʒəˈvɑːliə/; UK /ɡəˈvɑːliə/) is the largest coffee roastery in Scandinavia. In North America, the company sells coffee directly to consumers via home delivery. Gevalia discontinued sales of tea in 2015. Customers order from a customer service center and a website that was relaunched in August 2009. A wholly owned subsidiary of Kraft Foods Group, Gevalia produces more than 40 different varieties of coffee and tea.
Located in Gävle, Sweden (Gevalia in Latin), Gevalia was introduced in 1853 in Sweden by the trading company Victor Theodore Engwall & Co KB. Jacob Engwall was CEO from 1963 to 1972. After 120 years as a family company, it was sold in 1971 to Mondelēz International predecessor company, General Foods. Most Gevalia coffee is sold in Sweden, Denmark and in the Baltic area, but some is exported to America. Gevalia owes a large part of its current success in Northern Europe to a well-known and long-running marketing campaign with the theme of "unexpected visitors", starting in the early 1990s. The campaign featured in addition to print ads and movie commercials also installations in public places in Sweden featuring submarines and airplanes.
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Wikipedia