Giancarlo Pallavicini

Giancarlo Pallavicini (Desio, February 12, 1931) is an economist, academic, manager, Italian writer and journalist, former adviser to the Soviet Government at the time of Gorbachev's Perestroika and member of the Russian Academy of Natural Sciences, of which the 'Encyclopedia Treccani noted that in the 1950s anticipated the first concepts of "marketing" and, in 1960, the first foundations of corporate social responsibility, with the "Method of decomposition parameters" .

He was administrator of "Norfinance Italia", Milan, (Norfinance Holding, Lausanne; Banque Cantonale Vaudoise, Losanne; Invesco, London), since 1994; Secretary general of Mediofactoring, Milan (Banca Cariplo), since 1983, and CGM International, Milan (Banca Cariplo, Generali Assicurazioni, Merzario, since 1983), Chairman Euroconsulting j.v., Moscow, since 1988; proprietor Firm Pallavicini, Research and Methods, Desio (Milan), since 2000.

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