Good Day Sacramento
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Sacramento//Modesto, California United States |
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| City | Sacramento, California |
| Branding | CW 31 (general) Good Day (morning newscast) CBS 13 News on CW 31 (evening newscasts) |
| Channels |
Digital: 21 (UHF) (to move to 24 (UHF)) Virtual: 31 () |
| Affiliations | The CW |
| Owner |
CBS Corporation (Sacramento Television Stations, Inc.) |
| First air date | October 5, 1974 |
| Call letters' meaning |
MAXimum Entertainment (per old station advertisement) |
| Sister station(s) | KOVR, KHTK, KNCI, KSFM, KYMX, KZZO |
| Former callsigns |
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| Transmitter power | 1000 kW |
| Height | 614 m (2,014 ft) |
| Facility ID | 51499 |
| Transmitter coordinates | 38°14′24″N 121°30′3″W / 38.24000°N 121.50083°W |
| Licensing authority | FCC |
| Public license information: |
Profile CDBS |
| Website | sacramento |
KMAX-TV, virtual channel 31 (UHF digital channel 21), is a CW owned-and-operated television station licensed to Sacramento, California, United States. The station is owned by the CBS Television Stations subsidiary of CBS Corporation, as part of a duopoly with CBS owned-and-operated station KOVR (channel 13). The two stations share studio facilities located on KOVR Drive in West Sacramento; KMAX's transmitter is located in Locke.
The station first signed on the air on October 5, 1974 as KMUV-TV, operating as an independent station. It originally operated from studio facilities located on Media Place in Sacramento. The station was originally owned by Sid Grayson and had carried an all-movie format to counter-program against the area's other established stations, particularly then-independent KTXL (channel 40, now a Fox affiliate). However on May 1, 1976, KMUV abandoned its all-movie format and largely began to air Spanish-language programming, along with some English-language religious programs (such as The PTL Club). On April 2, 1981, Koplar Broadcasting (then-owner and founder of St. Louis' KPLR-TV) purchased channel 31 and relaunched it on April 6 of that year under the callsign KRBK-TV (the callsign was named for company founder Harold Koplar's son, Robert "Bob" Koplar), formatted as an English-language general entertainment independent to compete directly with KTXL.
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