Grant McCracken

Grant David McCracken (born 1951) is a Canadian anthropologist and author, known for his books about culture and commerce. He was the founder and director of the Institute for Contemporary Culture at the Royal Ontario Museum and is a member of Convergence Culture Consortium at MIT. He holds a Ph.D. in anthropology from the University of Chicago and is a research affiliate at MIT. He coined the term the Diderot effect. He has been a consultant for many corporations, including Netflix, Google, Amazon, IBM, Herman Miller, IKEA, Ford Foundation, and the White House. He lives in Rowayton, Connecticut.