Gregg Latterman
| Gregg Latterman | |
|---|---|
| Born | 1967 Lansing, Michigan |
| Nationality | American |
| Alma mater |
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| Occupation | Entrepreneur, academic, investor |
| Years active | 1990-present |
| Organization |
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| Known for | Founder and CEO, Aware Records |
| Board member of | TextUs, US Soccer Development Council (council member), Make Work Council |
| Website | www |
Gregg Latterman is an American entrepreneur, academic, and angel investor. The founder of Aware Records, he teaches "Positive Entrepreneurship: Profits and Meaning" at Northwestern University, and lectures on innovation and entrepreneurship at the Kellogg School of Management.
A passionate music fan, Latterman put together a compilation CD of his favorite unsigned bands in 1993. He released it on his own label, and quit his job as a CPA on the day it came out. The label, Aware, became "one of the most durable and influential independent forces in music," with Latterman helping to launch the careers of artists including John Mayer, Train, Mat Kearney, Hootie & The Blowfish, and Five For Fighting.
In 2012, after more than 25 million records were sold on Aware, Latterman decided to return to school. He attended the University of Pennsylvania, and earned a master’s degree in positive psychology under Martin Seligman. In 2014 he began teaching at Northwestern, where his classes examine work ethics, talent, and entrepreneurial drive, and encourage students to integrate their passions and values into their professions.
Latterman was raised in East Lansing, Michigan. The son of a lawyer and a teacher, he snow skied and water skied throughout his childhood, and competed in both in high school and college. A music fan, he made mixtapes for friends, who would in return send him CDs by independent bands. Latterman was also interested in business, and read magazines such as Forbes and Business Week as a teenager.
Latterman attended Northern Michigan University on a partial athletic scholarship. He transferred to Michigan State in 1987 and graduated in 1990 with a degree in accounting. In 1996, Latterman received an MBA in marketing from the Kellogg School of Management at Northwestern University, and in 2013 earned a master's degree in Positive Psychology from the University of Pennsylvania.
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