Gush Ad

Gush Ad is an online social media marketing and advertising platform that connects brands closely with consumers. It hosts an online rewards programme where consumers are incentivized as they interact with advertisements, enabling them to earn real money and rewards from the platform.

It is based in Singapore, and currently also holds offices in San Francisco, Malaysia, and Indonesia. Gush Ad is owned by Gushcloud Pte Ltd, and is resold by Gushcloud INC in the US and TBG Interactive SDN BHD in Malaysia and PT. Media Awan Digital Indonesia in Indonesia. Gush Ad was recently inducted into the Founder Showcase Hall of Fame as one of two Singaporean-founded companies that has since achieved significant business milestones.

In March 2015, it was revealed that it had been engaged by a client to conduct a smear campaign against its competitors, leading to a backlash against the company and its client.

Launched officially on 10 February 2012, Gushcloud was founded by Vincent Ha and Althea Lim, who also previously co-founded The Barnett Group, a boutique digital agency in Singapore.

Gush Ad, which originally was christened as Gushcloud, had registered users known as Gushers co earn GC$ (Gushcloud Dollars) from completing tasks on the Gushcloud platform which could then be cashed out for real money via Internet Banking or PayPal, or donated to charity. Users could also earn Karma Points by completing similar tasks for additional bonuses on the platform, however, this feature was phased out early in its introduction and was not available in Gushcloud 1.5.

A mobile app for Gushcloud 1.5 was available for download in the Apple Store with features similar to that of the website.

The Social Sentiments Network proved to be ahead of its time for Asia, with traction for the Rewards Platform outpacing that for the Social Sentiments Network. The company concluded that the Rewards Platform was more appealing to its predominantly Asia-based users, hence the decision to focus its development and resources on the Rewards Platform. The Social Sentiments Network, Gushcloud.com, is still currently being built, till indefinite notice. The Rewards Platform was rebranded to its existing name today, Gush Ad.

Gush Ad was launched on 23 October 2012 as the social advertising platform that incentivized consumers to interact with advertisements. An interaction could refer to completing surveys, sharing messages, or referring products to friends on social networks such as Twitter through engagement in rewarded advertising tasks. It also saw the fresh conceptualization of a Gush Wallet for advertising credits to be accumulated, where users could earn virtual dollars from campaigns, spend their earnings on the redemption store, or cash out for real money via PayPal or Internet Banking.

...
Wikipedia