Hansen Natural
 |
|
| Public | |
| Traded as |
NASDAQ: MNST NASDAQ-100 Component S&P 500 Component |
| Founded | 1935 |
| Founder | Hubert Hansen |
| Headquarters | Corona, California, U.S. |
|
Key people
|
Rodney Sacks (Chairman and CEO) Hilton Schlosberg (President and COO) |
| Products | Soft drinks, natural juices, energy drinks |
| Revenue |
 US$2.246 billion (2013)
|
|
US$572 million (2013)
|
|
|
US$338 million (2013)
|
|
| Total assets |
US$1.420 million (2013)
|
| Total equity |
US$992 million (2013)
|
| Owner | The Coca-Cola Company (16.7%) |
|
Number of employees
|
1,240 (2013) |
| Subsidiaries | Blue Sky Beverage Company |
| Website | monsterbevcorp |
Monster Beverage Corporation is an American beverage company that manufactures energy drinks, natural soft drinks, and fruit drinks including Monster Energy, Hansen's Natural Soda, Hansen's Energy, Hansen's Junior Juice, Hubert's Lemonade, Peace Tea, and Blue Sky.
NASCAR announced on December 1, 2016 a multi-year deal that will make Monster Energy only the third entitlement sponsor in its premier series history.
As of May 2012, Monster held nearly 35% of the $31.9 billion US energy drink market.
Hansen's was founded in 1935. In the 1930s, Hubert Hansen and his three sons began selling juice to film studios and retailers in Southern California under the Hansen's name. In the 1970s, Tim Hansen (the grandson of Hubert) developed and marketed a variety of sodas and juices, also under the Hansen's label.
The company became Hansen's Juices, and later The Fresh Juice Company of California. The plant that was opened in Los Angeles in 1946 was used until operations were moved to a new plant in Azusa, California in 1993. The company filed for bankruptcy in 1988, and was acquired by the California CoPackers Corporation and renamed Hansen Natural Company. In 1998, the company moved from Anaheim, California to Corona, California. On January 5, 2012, shareholders agreed to change the name of the company from Hansen's Natural to Monster Beverage Corporation, under the new ticker MNST. Shareholders also approved an increase in the number of authorized shares of common stock to 240,000,000 shares from 120,000,000 shares.
In April 2008, the U.S. Food and Drug Administration ruled products containing high-fructose corn syrup could not be labeled "natural". Shortly after, Hansen's Natural Corporation announced they had begun using cane sugar instead.
In September 2009, Hansen brand Monster Energy sent a cease and desist letter to Rock Art Brewery, demanding the microbrewery stop selling its new Vermonster beer, drop its pursuit of a federal trademark for the name, and pay Hansen's lawyer fees. This resulted in a boycott of all Hansen products by a few Vermont retailers.
...
Wikipedia