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IVillage.com

iVillage
63bb40e83d33d15f721064533681a4c4 400x400.png
Available in English
Owner NBCUniversal
(Comcast)
Created by Candice Carpenter, Nancy Evans, Robert Levitan, and Tina Sharkey
Website www.ivillage.com
Commercial Yes
Launched 1995; 23 years ago (1995)
Current status Defunct
iVillage Live
(also known as "In the Loop with iVillage")
Genre Talk show
Directed by Keith Hobelman
Starring Kim Coles (2007-2008)
Naamua Delaney (2006-2007)
Bob Oschack (2006-2007)
Molly Pesce (2006-2007)
Bill Rancic (2007-2008)
Stefani Schaeffer (2006-2007)
Ereka Vetrini (2007-2008)
Guy Yovan (2006-2007)
Country of origin United States
Production
Executive producer(s) Marlaine Selip
Producer(s) Cindy Patrasso
Running time 1 hr. (with commercials)
Distributor NBCUniversal Television Distribution
Release
Original network Internally syndicated to NBC Owned Television Stations
Picture format 1080i HDTV (16:9)
Original release December 4, 2006 (2006-12-04) – March 28, 2008 (2008-03-28)
External links
Website

iVillage, Inc. was a media company owned by NBCUniversal. The site focused on categories targeted at women, including Entertainment, Beauty & Style, Family, Food, and Health. Additional businesses and brand extensions within iVillage Networks included iVillage UK, Astrology.com, GardenWeb, and the NBC Digital Health Network. In addition, iVillage had a strategic partnership with BlogHer, a participatory news, entertainment and information network for women online.

The website ceased operations on October 31, 2014. Currently, the former iVillage domain redirects to the Today Show website.

The company was established in New York City in 1995 by Candice Carpenter (who became Candice Carpenter Olson in 2002 when she married Random House Chairman and CEO Peter Olson), along with co-founders Nancy Evans, and Robert Levitan. The company's first content site was "Parent Soup", a community channel on America Online. The company soon opened up other communities such as "AboutWork", "Better Health & Medical", and "Life Soup".

In 1999, the company underwent an initial public offering with an initial offering price on NASDAQ of $24. Stock price climbed to nearly $100 in the first day of trading and reached over $130 per share within days, but soon began to decline. Most of the original management and staff left the company. Within two years, following the dot com crash, the stock price fell under $1 per share, the company was threatened with , controversies had arisen over financing irregularities and company management, and the company had never had a profitable quarter and was near bankruptcy. In 2001, under new management, the company merged with its main competitor, women.com.

In May, 2006 NBC Universal acquired iVillage. The merger of the site with Today.com was announced in 2013.

iVillage Live (later In the Loop with iVillage) was a daily series intended for syndication which served as a brand extension attempt to extend the iVillage site to television. However, the series never extended beyond the nine NBC Owned Television Stations owned & operated by NBC, and went through two different iterations before ending after only fifteen months, airing between December 4, 2006 and March 28, 2008.


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