Institut Supérieur de Marketing du Luxe (Sup de Luxe)
| Institut Supérieur de Marketing du Luxe | |
 |
|
| Motto | Le luxe, une passion, un métier, un réseau |
|---|---|
| Type | Grande Ecole des Métiers des Entreprises du Luxe |
| Established | 1990 |
| Chairman | Alain Dominique Perrin |
| President | Michel Guten |
| Director | Thibaut de La Rivière |
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Academic staff
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70 |
| Students | 100 |
| Location | Courbevoie, Hauts-de-Seine (92), France 48.889°N 2.253°E |
| Language | French, English |
| Website | http://www.supdeluxe.com/fr/accueil |
The Institut Superieur de Marketing du Luxe, also known as Sup de Luxe, is a school which provides three luxury management programs. Sup de Luxe is part of the EDC Paris Business School, a 7000m2 campus admitting 1300 students every year. The institute is a 'chair Cartier' and was created by professionals working in the luxury goods sector. The school's goal is to prepare graduates for employment and careers in the luxury sector. Since its creation in 1990, more than 1500 international students have graduated.
The Institut Supérieur de Marketing du Luxe was founded by Alain-Dominique Perrin, in collaboration with Cartier (jeweler), in 1990. Sup de luxe was the first educational institute in France specialising in the luxury market. This absence of luxury schools is what gave Perrin his initial idea of co-founding this institute. Its original objective was to graduate young managers and experts in the domain and simultaneously animate a center of research for luxury on a global scale. In 2005 the Institut Supérieur de Marketing du Gout and the MBA in 'Food and Wine Marketing and International Management' were established and built like the Institut Superieur de Marketing du Luxe. The main target was to train young professionals, managers or entrepreneurs in the luxury agribusiness food sector (wine and gastronomy, hotel and restaurant). In 2010 the two Institutes merged; the MBA Sup de Gout is now included in Sup de Luxes' programs.
In 2014, Sup de Luxe was ranked as the number one institute out of 10 in Luxury Management programs in France. The MBA program in Marketing was ranked among the best Masters programs in France. According to Eduniversal Best Masters Ranking, in 2013-2014 the Luxury Brand Marketing and International Management MBA of the Institut Supérieur de Marketing du Luxe was ranked number 9 in the world for Masters in the sectors of luxury management and fashion.
This MBA is a Le Figaro Chair. It is accessible with the equivalent to a Bachelor's degree or with at least three years of professional experience. Professionals from the luxury sector conceive and teach this program to train future luxury managers. The program allows the students to understand how luxury firms function. The students also get the opportunity to do business assignments for luxury firms and therefore practice their theoretical knowledge
The specialized MBA is addressed to French or international students with an equivalence of a Bachelor's Degree in any previous field of education, and to young professionals interested in specializing themselves in Luxury and planning department or creating their own enterprise in this domain. Sup de luxe accepts 100 students from around the world each year
In October 2014, for its 25th anniversary, Sup de Luxe launched a new MBA in "Global Luxury Brand Management". It is focused on global luxury brand management and is fully taught in English in Paris. It is targeted for foreign students (of Bachelors, Masters or equivalent degree) or people with business experience. This one-year program offers students an overall approach of the Luxury Industry: General Management, but also commercial practices (site practice, Finance, Logistics and supply chain, etc.).
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