Interactive Investor International
logo used from 2016
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| Interactive Investor Trading Limited | |
| Private | |
| Industry | financial services |
| Headquarters | London, UK |
| Products | execution-only online trading, ISAs, SIPPs, spread betting, CFD, FX, etc |
| Services | market analysis & tools, community & discussions, virtual portfolios, research account |
| Subsidiaries | Moneywise, Money Observer, SharePrice, Motley Fool Share Dealing Service |
| Website | www |
Interactive Investor (II) is an online trading and investment platform based in London. The group offers retail investors an investment service to manage and trade shares, funds and bonds via trading accounts, ISAs and SIPPs. Its website provides content which is intended to support investors in making the difficult and complex decisions associated with online trading and investment.
Interactive Investor was founded in 1995 by Tomas Carruthers. Initially launched to provide front-end research to the investment community, it also provided a platform for investors to communicate through discussion boards. Interactive Investor first provided a dealing service in 2010, when it joined forces with Halifax Share Dealing. The broker set up its own dealing function and customer service centre, based in Glasgow, in 2011.
II has grown to be a notable UK investment and trading website, claiming to have over 7.4 million unique users per annum. The company floated on the in 2000, valuing the company at £242 million. At the height of the dotcom boom it was valued at £684 million before it was bought by Australian financial services group AMP a year later. The investment platform briefly rebranded itself as Ample in 2002, before a further change of name to Interactive Investor two years later.
II offers a range of investment services including share and fund dealing, SIPPs, ISAs and Junior ISAs. The broker also offers CFDs and Spread Betting accounts, and comprehensive (Level 2) market data. These services are supported by portfolio tracking tools, investment filters and a selection of ready-made investment options in addition to specialist news, TV and research from its editorial team and magazines Moneywise and Money Observer.
Following the UK’s decision in 2016 to leave the European Union, the UK reacted strongly to the announcement of the referendum result. Within the first 90 minutes of the market opening, trades carried out on the Interactive Investor platform were running at 10 times normal levels. Trading volumes that day exceeded twice the previous day’s volumes across the platform and service levels were maintained throughout.
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