"Itsu no Hi mo" | ||||||||||||||||||||
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Single by Mao Abe | ||||||||||||||||||||
from the album Pop | ||||||||||||||||||||
B-side | Give Me Your Love," "Watashi wa Anata ga Ii no Desu | |||||||||||||||||||
Released |
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Format | CD Single, digital download | |||||||||||||||||||
Genre | J-pop, pop rock | |||||||||||||||||||
Length | 5:15 | |||||||||||||||||||
Label | Pony Canyon | |||||||||||||||||||
Songwriter(s) | Mao Abe | |||||||||||||||||||
Producer(s) | Yūichi Komori | |||||||||||||||||||
Mao Abe singles chronology | ||||||||||||||||||||
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"Itsu no Hi mo" (いつの日も?, "Everyday") is a song by Mao Abe. It was released as Abe's third single on January 13, 2010 , as the lead single from her second album Pop, two weeks before the album's release.
The song was certified by the RIAJ as gold for cellphone downloads. As this is her only single to receive any kind of certification to date, this makes "Itsu no Hi mo" her most successful.
The song is a love ballad. The protagonist of the song, on the verge of a break-up, expresses how happy she feels right now, and wishes that every day she can look back and remember her relationship how it is today. She expresses her devotion: she feels as is she were born to be beside her lover, and will strive to find her lover in her next life.
Abe wrote the song in September 2009, and is autobiographical. She wrote it as a chance to be able to say good-bye to her boyfriend at the time. She created the theme of the song after realizing that at that point in her life, she treasures that person more than she ever will again, so she should save these memories. She also considered the mortality of people, and decided she should use up her love for that person on the friends and family around her.
The music video was shot by director Masaki Ohkita. It depicts Abe standing before an apple tree. She attempts to take one of the apples, and cannot quite reach it (even on tip-toes). She then begins to cry, and snow falls on her. Abe returns to the tree later, when it is now leafless, snow-covered and all of the apples have fallen.
The song is nominated for the Best New Artist Video at the MTV Video Music Awards Japan 2010
As of April 20, 2010 the music video has been viewed over 573,000 times on popular video-sharing website YouTube.
The single was announced three months before its release. It was originally intended to be released a week before, on the 6th of January. It was chosen to be used as the ending theme song for the Fuji TV documentary variety talk show Ethica no Kagami: Kokoro ni Kiku TV (エチカの鏡~ココロにキクTV~? Ethica's Mirror: TV that Listens to Your Heart), from the 11th of October onwards.